FAQs

The 2025 IT Sales & Marketing Boot Camp will be held in Dallas, TX at the Hilton Anatole Dallas Hotel.

This year, we’re leveling up Boot Camp like never before. Forget dragging your feet back to the office with a pile of “ideas” you might get to later. For 2025, we’re packing in peer forums and in-person workshops so you’ll leave with real work DONE and ready to roll.

We’ve also streamlined the event to run Tuesday through Thursday, capping it off with an unforgettable member-only party Thursday night. Oh, and did I mention the brand-new AI track? We’re diving headfirst into the strategies you NEED to dominate with AI.

And because we don’t do boring, we’re making the journey even sweeter: register early, and you’ll be entered into a weekly raffle to win $500 gift cards for Hilton, Uber, or Southwest. Seriously, why would you miss this?

The IT Sales and Marketing Boot Camp is our annual, international CONVENTION where our best and brightest clients come together to share NEW business-building ideas, NEW marketing and sales strategies, NEW ways of generating profits and to get practical advice on how to overcome various roadblocks and obstacles in growing an IT services business.

MANY of our members tell us that Boot Camp is an extremely inspiring event where the concepts we teach finally “click.” That’s because the entire event is focused on one thing: Giving you actionable, highly relevant strategies, tools and templates for generating more sales, more opportunities and more profits in your IT services business. It’s also where we share multiple “how-to” sessions from our members who’ve had success in implementing our sales and marketing systems in their business so you can not only learn HOW they went about getting it done, but also be inspired to be more aggressive in implementing it in your IT services business.

Based on paid attendees, it is the second-largest event in the IT services channel and continues to grow every year as more and more members come in to get their dose of “Vitamin R.” Last year over 1,179 IT services firms attended; that does NOT include a count of vendors and other industry pros.

This event is designed to bring together ALL of our clients, OLD and NEW, to share and collaborate on marketing, sales and business-building best practices. While you are not required to own a product to attend, the majority of the people who register own one or more of our products. Also, you are ENCOURAGED to come if you purchased a program years ago, but never fully implemented it; Boot Camp is the perfect event to get you re-focused and re-energized about growth, marketing and growing sales.

Many of our clients also bring a spouse, business partner, marketing manager or salesperson so they can learn from the various sessions and network with other sales and marketing pros for fresh new ideas and take-home strategies.

If at ANY time during the conference you feel you made a mistake and aren’t receiving value, or are disappointed with the content and experience, you can simply hand your materials in at the back table to let us know. You’ll receive a full and complete refund for your ticket, PLUS an additional $500 to cover travel expenses. You must let us know BEFORE THE END OF THE EVENT to get your refund.

If you purchase an in-person ticket and later find you cannot attend, simply let us know before close of business, April 1, 2025 to get a full refund.  You are also permitted to let another person attend in your place (please let us know before they show up).  If you have to cancel AFTER April 1, 2025, you will not receive a refund but will be given a full, complete virtual pass so you don’t miss out on the event completely. This is a separate policy from our better-than-money-back guarantee.

It’s the difference between watching a Super Bowl game or concert in PERSON versus on the TV; there are some things you just can’t see, feel and hear as a remote attendee. You will also miss out on the various hallway conversations with peers (which are extremely valuable) and getting the discounts and tools offered in the Exhibit Hall from the various vendors who attend. However, IF virtual is your ONLY option, it’s better by far than missing out altogether.

For starters, if you’re NOT implementing, that is precisely WHY you need to attend. Five of your peers – who are in the EXACT same business that you are in, dealing with the exact same time challenges, the same “difficult” marketplace, the same hiring and employee problems and the same competitive pressures – are going to stand onstage and give you the blueprints they used to add an AVERAGE of over HALF A MILLION dollars in sales last year, and talk about how they broke free of procrastination, negative beliefs and bad habits to focus on GROWTH.

Can you seriously believe for a moment you won’t gain some gold nugget you can take back and apply for more profitable gain in YOUR business from this ONE session? Can you possibly think this is something you should miss out on, particularly if you’re not generating the sales and new clients you need and want? Of course, you’ll be surrounded by HUNDREDS of similar peers who can encourage you and give you the direction you need to finally IMPLEMENT.

Second, Boot Camp is my annual “state of the union” where I provide the most powerful NEW marketing and sales strategies that I’ve been working on for the year – so I can ASSURE you there will be fresh, new ideas that you’ve not heard before, do not know about and aren’t using.

There was a time in my life when I was homeless, legitimately poor, without the ability to even obtain credit. I have paid for groceries on credit cards, been buried under mountains of debt and know what it’s like to live week to week, barely scraping by. So while I can certainly understand legitimate angst some may feel over the investment, obsessing over the “cost” of the ticket and travel, I can state with much confidence and from PERSONAL EXPERIENCE that this type of poverty thinking is standing in the way of your prosperity. Only the poor think in terms of “price” instead of “return” or “value.” Hell, I’m GUARANTEEING your decision to attend, removing all the risk to you! What other investment will deliver THAT type of assurance that the money you put in will NOT be wasted or regretted later? You can’t POSSIBLY believe that you could sit through this ENTIRE conference, with the sessions and speakers we have lined up for you, and NOT come away with MULTIPLE and immediate strategies you desperately NEED to get out of your broke state?!?!?!

Here’s what I can tell you with absolute certainty: Staying at home staring at your 4 walls won’t provide answers to how to get rich; and the little money you save by not registering won’t make or break your life either.

Of course, you could attend virtually; but let me address a more important issue About Time And Timing. In the past I interviewed Kevin Price, the CEO of Accucode, a $30 million IT services firm. I asked him why he has been able to grow his business from NOTHING – a high school graduate with NO business experience – and build a thriving IT services business that crushes his competition, charging 2 to 3 times their fees, growing and expanding every year despite the fact he’s selling essentially the same services to the same prospects in the same economic conditions using the same vendors. He said…

“Most have a myopic perspective of their company and wake up every day to complete TASKS in their business, not on moving the business forward.”

As the saying goes, “Are you too busy earning a living to make any real money?” You cannot honestly believe that over the next several months you won’t be faced with critical decisions, challenges AND opportunities where the skills, tools, templates and information you’ll learn at Boot Camp on marketing, lead generation, negotiations, hiring and building teams of highly productive people won’t come into play. There is always the temptation to say, “I’ll just skip this year and go next year…when I’m not so busy…when hotels are cheaper…when money’s not so tight…when I’m not in the middle of X, Y or Z…” but know this: PROCRASTINATION is the preferred choice of the POOR.