John Ratliff

CEO of Scaling Up Coaches and Managing Director & Partner of align5

If you want to position and grow your MSP to sell for an above-average multiple some day, John Ratliff is a guy you want to listen to.

John brings over 25 years of experience as an entrepreneur, CEO and investment banker. In 2013, John co-founded align5 (in partnership with STS Capital) to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A. 

John was also the founder and CEO of Appletree Answers, a telephone answering service company he started in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0 (the Scaling Up methodology) and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. John is extremely qualified and passionate about designing your overall business strategy, company culture and employee engagement – factors that drove Appletree to record growth and profitability and ultimately drove a strategic valuation style exit. One key driver of that value was 18% turnover in an industry that averaged 150%

Today, he is CEO of Scaling Up Coaches (a company co-founded by Verne Harnish, Rockefeller Habits) and Managing Director & Partner of align5, a strategic consultancy and coaching firm.

In his role at Scaling Up Coaches, John leverages years of business experience and relationships with thought leaders to grow a dynamic community of coaches. The community of coaches collectively advise over 2,500 companies worldwide.

John is a member of the YPO Philadelphia chapter since 2007, has been an EO Philadelphia member since 2004 and graduate of the Birthing of Giants class of 2008. He is active in Virgin Unite, a charitable foundation created by Sir Richard Branson. John lives in Wilmington, Delaware with his wife Lynne and their 3 children. When not working on strategy or M&A John is an avid pilot. He currently enjoys flying the company TBM850 Turboprop for both work and pleasure.