John Ratliff

CEO of Scaling Up Coaches and Managing Director & Partner of align5

If you want to position and grow your MSP to sell for an above-average multiple some day, John Ratliff is a guy you want to listen to.

John brings over 25 years of experience as an entrepreneur, CEO and investment banker. In 2013, John co-founded align5 (in partnership with STS Capital) to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A. In January of 2021 John reengaged as a Managing Director with STS Capital Partners, a boutique investment bank specializing in middle market M&A.

John was also the founder and CEO of Appletree Answers, a telephone answering service company he started in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0 (the Scaling Up methodology) and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. John is extremely qualified and passionate about designing your overall business strategy, company culture and employee engagement – factors that drove Appletree to record growth and profitability and ultimately drove a strategic valuation style exit. One key driver of that value was 18% turnover in an industry that averaged 150%

Today, he is CEO of Scaling Up Coaches (a company co-founded by Verne Harnish, Rockefeller Habits) and Managing Director & Partner of align5, a strategic consultancy and coaching firm. 

In his role at Scaling Up Coaches, John leverages years of business experience and relationships with thought leaders to grow a dynamic community of coaches. The community of coaches collectively advise over 2,500 companies worldwide.

John is a member of the YPO Philadelphia chapter since 2007 and is a graduate of the Birthing of Giants class of 2008. He is active in Virgin Unite, a charitable foundation created by Sir Richard Branson. John lives in Wilmington, Delaware with his wife Lynne and their 3 children. When not working on strategy or M&A John is an avid pilot with well over 5,000 hours in the air. He currently enjoys flying the company TBM850 Turboprop for both work and pleasure.