2021 Big Red Rodeo Paid Ticket Sessions

A detailed schedule will be provided for paid ticket registrants. More speakers to be announced.
(Speakers subject to change.)

A Giant Posse Of Incredible Speakers, 64+ Business-Building Sessions, Dozens Of Moneymaking Blueprints And Campaigns, 75+ Vendors And 2,100+ MSPs, VARs And IT Services CEOs

New And Advanced Extended Session:

The Six Most Powerful Marketing “Bullets” To Lift Your Business From A Sea Of Sameness To The Most Trusted, Respected And Credible IT Services Company In Your Market

Imagine walking into every sales meeting with absolute authority, trust and respect already established with the prospect you’re meeting with… Where you can advise prospects WITHOUT running into ridiculous fee resistance…WITHOUT stubborn objections…WITHOUT having your recommendations questioned…WITHOUT having to do a lot of “convincing” and hard-core closing where you and the prospect both feel like you need a shower. I’ve always said, if selling is hard, your marketing is flawed – and during this session I’ll give you the formula for the six MOST powerful strategies to rise you above all other IT firms in your over-cluttered marketplace and get QUALITY accounts to seek you out, presold, prequalified and ready to take your advice. You’ll discover:

  • Specific Marketing Assets You MUST HAVE To Establish Authority And Credibility. Not all marketing is created equal – I’ll show you specific tools, strategies and techniques to establish trust, authority and credibility. Do this, and you’ll be a “Grand Canyon–sized” leap ahead of every competitor in your marketplace.

  • How To Attract And Successfully Sell To CEOs Of Big Companies. The big, high-profit managed services deals aren’t secured from small, broke, struggling business owners – and if you want to land those big deals, you MUST know how to sell and influence high-net-worth CEOs who have a different buying criteria than small “shop” owners.

  • How To Design Your Sales Process To Build Authority And Trust. Most IT firms are saying and doing things in their sales process that are KILLING trust and putting them in the dreaded “just another salesperson” category (NOT a trusted advisor). I’ll show you the most essential building blocks and processes for a high-trust, high-influence sales process – and we can practically guarantee you’re not using them now.

  • What Prospective Clients REALLY Want To Know Before They Buy, But Won’t Ask. To build trust, you must be certain these elements are prominent on your website and all other marketing collateral. Prospects won’t ask, but they WILL look for them.

  • The Absolute Best Way To Land Appointments With New Prospects. When you know how to orchestrate your marketing assets, media, message and delivery to show up like no one else, you’ll find there is no door you cannot get in, no appointment you can’t land – but not all appointments are the same. I’ll show you the secrets to landing appointments that are EASY to close, with prospects EAGER to buy.

Special Session For New Members:

Triggering The Transformation: How To Break Free From Being Small, Struggling And Stuck To Build A R.E.A.L. IT Services Business

After working with well over 10,000 IT services companies in the last 20 years, here’s what I know: R.E.A.L. (Rewarding, Easy, Attractive and Lucrative) entrepreneurs get RICH, and T.E.C.H.s with helpers (Tedious, Exhausting, Chaotic and Hard) get TIRED (and stay broke).

The question is, which one do you want to be?

Our research indicates that 76% of the IT firms out there are under a million in revenue, have ZERO marketing or sales systems in place, are saddled with debt, horrible profit margins and overrun with cheap, low-paying customers – ALL of which make for a stressful, frustrating and low-money “job” for the owner.

Less than 5% ever get past $5 million in revenue – and never build true wealth, stability and financial freedom for themselves and their organization. Many end up surrendering by working for a competitor or selling their business for pennies, forced to get a job or scrape by in retirement – and it’s completely unnecessary!

If you don’t want that to be YOU, then this session is a must-attend workshop designed for new Toolkit members or those who’ve been clients for a while, but still unable to get ahead.

Robin will cover:

  • The 3 main stages of entrepreneurial growth, as well as the sticking points you’ll need to work through, how your role must change in each stage and the pitfalls you have to watch for that will suck you down into the “valley of death.”

  • How to finally implement marketing systems that deliver a steady, consistent flow of prospects calling your office so you can afford to be a LOT pickier about who you accept as a client.

  • How to build your “money” team (sales and marketing) so THEY do the heavy lifting of generating leads, sales and opportunities, giving you the ability to scale and grow.

  • How to overcome fee resistance to start getting bigger, more lucrative clients – this is CRITICAL to making money and progress instead of just being “busy.”

  • How to finally elevate yourself to “owner” instead of a “tech with helpers” so you can take a vacation without the wheels falling off, make money without having to do all the work, babysit your employees and be CONSTANTLY stressed out.

Featured Speaker:

Marcus Lemonis, The Business Turnaround King

Many know him as the “business turnaround king” and star of CNBC’s prime time reality series The Profit. Lemonis’ notoriety has been established by his tenacity, shrewdness and determination. His biggest business success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization. On his TV show, The Profit, he lends his expertise to struggling small businesses around the country, judging and improving them with a “3P” principle: “People/Process/Product”.

Worth the price of admission, in this special session, Marcus is going to share strategies you should follow right now to not just survive this crisis but to come out of it stronger than ever! Over the coming months it’ll be crucial to have a good business plan and strategy and that’s just what the “business turnaround king” is going to share with you. This session will give you a head start on your competition and the ability to successfully maneuver your way through the current economic landscape with land mines just looking to blow up your business. This is a “must attend” session for all!

Kevin O'Leary, Mr. Wonderful

Serial Entrepreneur And Co-Star, ABC’s Shark Tank

How Truly Wealthy Entrepreneurs Secure Big Gains With Their Money, Business and Investments In A Post-Covid World

If you want to know how to be a wealthy, successful entrepreneur and investor, you couldn’t have a better mentor than Kevin O’Leary. As a lead shark on ABC’s Shark Tank, Kevin’s success with business, money management, and investing is legendary.

During his presentation, he will explain how truly wealthy people think about money, their business and investing, and the habits and actions they take consistently to win. You’re absolutely guaranteed to come away from this presentation with a clearer direction on how to become more successful in business and finance.

Special Session For Producers And Accelerators Club Members:

John Ratliff

Entrepreneur, CEO, And Investment Banker

The 5 Most Important Things Every MSP Needs To Know About Mergers, Acquisitions And Preparing Their Business To Sell For A HUGE Multiple

With over 25 years of experience as an entrepreneur, CEO, and investment banker, John co-founded align5 advisors in 2013 to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A. Prior to this, John was a managing director with STS Capital Partners, a boutique investment bank. John was also the President and CEO of Appletree Answers, a call center company he founded in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0, and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. In addition to growing the company‘s revenue and profitability, Appletree Answers had a remarkably low turnover rate of 18% versus the industry average of 110%.

2021 Better-Your-Best Finalists

Mike Bazar
Bazar Solutions, Inc.
Ross Brouse
Continuous Networks
Tom Glover
Responsive Technology Partners
Neal Juern
Juern Technology
Leah Freiman

How These 5 MSPs Secured An AVERAGE Increase Of $2 Million In Topline Growth And An Increase Of $646,115 In Bottom Line NET Profits In The Most Horrendous Year For Businesses In History

Watch 5 Of Our Most Successful MSP Clients Reveal Their Best Marketing And Sales-Generating Campaigns In Our "Better-Your-Best" Competition

Year after year, this is THE event our attendees are most excited to watch. During this session, five of our most successful, fastest-growing and most profitable clients will GIVE YOU, in great detail, the single most effective marketing, sales and client-getting campaigns they’ve implemented in their businesses – and YOU get to take them home to use in YOUR business. These presentations will be delivered by real CEOs of MSPs who know what it’s like to grow an MSP, dealing with the never-ending challenges, overwhelm, problems and setbacks you face every single day. THIS SESSION ALONE IS WORTH THE PRICE OF ADMISSION!

Imagine bringing home a dozen campaigns that have already been field-tested and PROVEN to deliver; that’s EXACTLY what you’ll get from this session. Instead of spending countless hours and thousands of dollars trying to crack the code of what works, you get it all served up on a silver platter, ready to use the MINUTE you get back to the office. AND you’ll take home copies of all the campaigns, pricing strategies, essays and materials they submit as exhibits, which you can instantly apply to fuel your MSP’s growth.

Marketing Automation Sessions

Danny Hawman
VP of MAP Division,
Technology Marketing Toolkit
Janette DeGrazio
Director of Automation Training,
Technology Marketing Toolkit
Chae Gardner
Automation Expert,
Technology Marketing Toolkit

Marketing Automation For Beginners And Small MSPs

Have a tiny list?  Still using a Rolodex? This session is for IT companies (break fix or small MSPs) who don’t have a big list, are just getting started with marketing and aren’t ready for an advanced CRM… just yet.
During this session, we will cover the 5 most essential marketing automation processes EVERYONE needs, no matter how small your business is.  This will empower any size MSP to build a list, start marketing, generate leads and get more clients NOW.

How To Set Up Push-Button Marketing In Your MSP Business

What’s all the ruckus about automation anyway?  Why do so many MSPs use Robin’s Marketing Automation Platform (MAP)?  In this session, you will learn the key processes that top IT service providers are automating in order to decrease their time and increase their revenues.  You can actually DO more marketing and you CAN get the results that top MSPs are getting. No more opportunities lost, no more leads slipping through the cracks – realize your revenue potential.

Take Your MAP Experience To The Next Level With MAP 2.0

Long time user of MAP?  Still waiting to see if MAP 2.0 is all it’s cracked up to be?  In this session, marketing automation ninja, Janette DeGrazio, will explore the incredible innovations and improvements to MAP as part of MAP 2.0! 

MAP is still the #1, most used, CRM system for MSPs in the world.  Find out how Robin and team have truly taken the game of marketing to the next level with this more powerful and user friendly upgrade.

QBRs/TBRs: The Single Most Powerful Activity An MSP Can Implement To Increase Profits, MRR And Client Loyalty

Quarterly Business Reviews (QBRs) or Technology Business Reviews (TBRs) continue to be the single most powerful way for MSPs to grow profits, MRR, and client loyalty – yet many still don’t consistently schedule them with their clients because of an erroneous belief that their clients wouldn’t spend more with them.  However, QBRs and TBRs aren’t JUST about generating sales; they’re about servicing your client properly, helping them to plan for future growth, looking for areas they need better security, building tighter relationships, and being a trusted advisor for your clients.

Fail to do these, and you will not only lose out on legitimate opportunities to help your clients but also fail to be a leader to your clients. During this session, you will get a proven process and playbook for how to conduct these meetings. We’ll cover how frequently you should hold them, how to schedule them, how to conduct them and how to use these meetings to deliver extreme value to your clients.

How Top MSPs Maximize Their Results With MAP

You got Robin’s MAP and you’ve heard a thousand times that consistency drives results. In this session, you will hear from top performing MSPs who will share the secrets of their steady and dramatic revenue growth.  How do they increase profits without spending longer days in the saddle?  Find out in this rootin tootin session featuring the top revenue wranglers in the business!

Solving The Puzzle Of Email Deliverability

Thunderation! Ever have a client say they didn’t get your email?  Constantly worry that your important messages are sitting in a spam folder?  Email Deliverability can be more frustrating than a loony mule.  The “rules” change constantly, filters are becoming more restricting and if you use any automation system there will be further challenges.  In this session, you will hear from industry expert, Evan Samurin, as he shares critical steps you must take to get your emails to their intended destination.  Whether you use our Robin’s Marketing Automation Platform with Keap or any other CRM automation system, this session will make sure that email you send tomorrow won’t be knocked into the cocked hat.

Turn-Key Marketing Sessions

Allison Foelber
VP of Done-For-You Agency Services,
Technology Marketing Toolkit
Jeff Hamm
Digital Marketing Manager of Done-For-You Agency Services, Technology Marketing Toolkit
Lindsay Fitz-Gerald
Social Advertising Specialist of Done-For-You Agency Services, Technology Marketing Toolkit

Celebrity Branding: How To Use Paid Media To Become A "Mini-Celebrity" To Your Chosen Market

With so many IT firms competing over the same opportunities, how can you stand out and be seen as the “go-to” expert in your niche (target market) so you don’t have to compete on price? How can you position yourself as a trusted advisor…a mini celebrity in your area of expertise, be it cyber security, IT services, co-managed IT, compliance or all of the above?

During this session, we will show you how the big guys use PAID media to get FOUND by prospects and achieve celebrity status to stand above your competition, building trust and making price a non-issue. Paid media is actually the “dirty little secret” many well-known authors, speakers, consultants and top CEOs use to gain massive awareness and appear to be bigger and more well-known than everyone else they compete with. This session will show you exactly how to do the same for yourself.

Website Scorecard: What To Do When Your Website Isn’t Working (Producing NO Leads)

If you are frustrated because your website isn’t delivering qualified leads on a consistent basis, this is a session you don’t want to miss. During this workshop, we’ll show you how to diagnose your website to find out WHY it’s not delivering more prospects and the specific steps to take to make it start producing. We’ll cover the cardinal “conversion sins” most MSPs and IT services firms make on their site that repel hot prospects and prevent leads from coming in, as well as what most MSP and IT services websites deliver in terms of visitors, leads and opportunities (so you can compare yourself to your peers). As an attendee, you’ll have the opportunity to get YOUR website reviewed (and fixed)) live by our experts.

NEW: The Secret To Getting More Leads When You Have No List, No E-mails And No Cold Calling

One of the top challenges MSPs have is, “How can I do marketing when I barely have a list…and zero email addresses?” Before, it used to be nearly impossible, and we sent MSPs to go to the grunt work of building a list using Google scraping, buying and cleaning lists, cold calling, etc. But now, using a variety of online tools, we’ve developed a process for not only building a list but getting campaigns delivered to hot prospects using legitimate, non-spam communications. Best of all, many of these strategies can be put on autopilot to work around the clock, building a list and giving you prospects automatically – without direct mail, spamming or making cold calls. Too good to be true? Well, you’ll have to attend to find out!

The NEW Digital Marketing Blueprint: Robin’s 8-Step Process To Generating INBOUND Leads Online

When it comes to digital marketing, most MSPs either A) Try to do it all themselves, lose a TON of $$$, fail to convert, and throw their hands up, B) Pay an agency WAY TOO MUCH and still not get the results, or C) Worst of all, they do NO digital marketing and lose out on all of the opportunities looking for IT support online. As a result, you IGNORE today’s biggest growth opportunity — DIGITAL MARKETING — because it sucks all of your time AND all of your ad spend. In this session, you will see our proprietary Digital Marketing Blueprint that shows you how get true ROI from marketing online. From delivering the right traffic, to engaging your audience, to generating leads and appointments, we’ll show you the right way to market online.

Marketing And Sales Sessions

Mike Stodola
Chief Marketing Officer,
Technology Marketing Toolkit
Missy Vega
Call Center Manager,
Technology Marketing Toolkit
Samantha Melhorn
Social Media Expert

Building The Baddest Marketing Posse This Side Of The Rio Grande…Without Spending A Fistful Of Dollars!

If you know you need to do more marketing and don’t have the time to do it, this is the session for you! Mike Stodola, Technology Marketing Toolkit’s Chief Marketing Officer, will show you how to build your marketing team and show you who to hire and what to outsource.

Many MSPs waste a lot of time and money with the wrong people handling their marketing. Or worse…not doing marketing at all. Often, that’s simply because they don’t have a clear idea of who they need or what that person should be doing.

So in this session, Mike will help you get straight to the GOOD and avoid the BAD and the UGLY by showing you who to bring on first, what they should be doing, and building everything out from there. Having the right partner riding shotgun with you can make your journey to success a heck of a lot easier and faster, and in this session, you’ll see how to round up your marketing posse!

3 Telltale Signs Your Appointment Setter Is Failing You (And How To Fix Them If They’re Not)

One of the biggest challenges for any business owner or sales manager is troubleshooting a rep’s failure to produce. But when they aren’t hitting quota, is it because they’re lazy? Not making enough calls? Saying the wrong things? Or are they genuinely doing a great job, but the list or offer is wrong? There’s a myriad of potential problems – and during this session, Robin’s own Call Center Manager will give you three key things to do when your rep isn’t hitting quota so you can instantly find out where they are going wrong and correct it.

Six Free Ways To Use Google My Business To Get More Leads And Appointments

Over the years there’s been a stampede of new services, social media and platforms all vying for attention and marketing dollars. While some of these have all but disappeared (Foresquare, MySpace, and Google+) others are great resources to help you build your business.

In this session you’ll see what you need to do to get on the gravy train that is Google My Business. You’ll get the six free strategies to get found by your ideal clients and see how to use the platform to capture more business and outwit your competition. 

More Speakers To Be Announced Soon...

What Cowpokes Who Gathered ‘Round Previous Boot Camp “Fires” Had To Say:


"We'll Be Back Every Year!"

“One of the best breakouts at Boot Camp was the QBR breakout. We received so much valuable information from that single hour. We put it into practice immediately and picked up the AudIT software package that many had mentioned. Sitting down for QBRs and having the right tool helped us close a new piece of business within a week at $2900/month and $24,000 in project work. This more than paid for AudIT and Bootcamp in a single event. We’ll be back every year!”

Chris Adams

CCA Technology

"Thanks For A Wonderful Experience..."

“Thanks for a wonderful experience. I came into Boot Camp with kind of a worn-down demeanor and left feeling really awesome and reinvigorated. Thanks to Robin, Jeff and the rest of the team for the usual ace job of presenting a fantastic show for all of us.”

Sherri LeBlanc

RKL & Associates

"One Of The Most Inspiring Events Of My Life"

“I’m so happy that Aaron convinced me to join Accelerators and get those boot camp tickets. That was one of the most inspiring events of my life. Soooo good! I’ve been struggling trying to figure out what was the one thing that I learned that I can start doing right away. I don’t have that answer because there were so many things. But if I was forced to answer the question, I would just have to say “Get off your ass and just do it”! Start executing. And I will do just that.”

Paul Monroe

ITechCare 24/7

Free With Registration

The NEW 2021 Digital Marketing Blueprint For IT Services Lead Generation And Sales!

You’ll Receive A Complete How-To Blueprint For Marketing And Lead Generation Online – From Social Media To SEO, Blogging And Pay-Per-Click, It’s ALL Covered, Prioritized And Mapped Out For You, Ready To Go. A $2,000 Bonus, Yours FREE With Registration!

Digital Marketing Blueprint mockup-05

Urgent Deadline: CRAZY-Low Early Registration Discount Ends At Sundown, March 5th

(But It’d Be Smart To Act Quicker On The Draw)

Virtual Access

Retail: $2,197
$ 697
Extreme Early Bird Discount
Save $1,500
  • A Live, Company-Wide Pass To The Entire IT Sales And Marketing Boot Camp
  • Digital Download Of All Workbooks, Tools, Templates And Campaigns
  • Access To The Virtual Vendor Hall And Solution Showcase
  • Lifetime Access To The Event Recording


Retail: $2,997
$ 997
Extreme Early Bird Discount
Save $2,000
  • One In-Person Ticket To The IT Sales And Marketing Boot Camp
  • Additional In-Person Tickets Only $100 Each
  • Also Includes Live, Company-Wide Virtual Access (For Your Employees Back At The Office)
  • Printed Workbook And Event Binder + Swag Bag
  • Digital Download Of Workbooks, Tools, Templates And Campaigns
  • Access To The Vendor Hall And Solution Showcase + Virtual Vendor Hall
  • Lifetime Access To The Event Recording
Most Popular

Platinum First Class

Included For Accelerators/Producers Club Members
Retail: $4,997
$ 2,997
Extreme Early Bird Discount
Save $2,000
  • Two In-Person Tickets To The IT Sales And Marketing Boot Camp
  • Additional In-Person Tickets Only $100 Each
  • Seating In The Front Of The Venue (With Accelerators And Producers Club Members)
  • Access To Exclusive Accelerators And Producers Club Sessions
  • Access To The Platinum Lounge
  • Also Includes Live, Company-Wide Virtual Access (For Your Employees Back At The Office)
  • Printed Workbook And Event Binder + Swag Bag
  • Digital Download Of Workbooks, Tools, Templates And Campaigns
  • Access To The Vendor Hall And Solution Showcase + Virtual Vendor Hall
  • Lifetime Access To The Event Recording

If at ANY time during the conference you feel you made a mistake and aren’t receiving value, or are disappointed with the content and experience, you can simply hand your materials in at the back table to let us know. You’ll receive a full and complete refund for your ticket, PLUS an additional $500 to cover travel expenses. You must let us know BEFORE THE END OF THE EVENT to get your refund.

Safety Net Cancellation Policy

If you purchase an in-person ticket and later find you cannot attend, simply let us know before close of business, April 27, to get a full refund OR downgrade to a virtual option and receive a refund for the difference in ticket price (in-person vs. virtual ticket price). You are also permitted to let another person attend in your place (please let us know before they show up). If you have to cancel AFTER April 27, 2021, you will not receive a refund but will be given a full, complete virtual pass so you don’t miss out on the event completely. This is a separate policy from our better-than-money-back guarantee.