2021 Big Red Rodeo Paid Ticket Sessions

A detailed schedule will be provided for paid ticket registrants. More speakers to be announced.
(Speakers subject to change.)

A Giant Posse Of Incredible Speakers, 64+ Business-Building Sessions, Dozens Of Moneymaking Blueprints And Campaigns, 75+ Vendors And 2,100+ MSPs, VARs And IT Services CEOs

New And Advanced Extended Session:

The 6 Most Powerful Marketing “Bullets” To Lift Your Business From A Sea Of Sameness To The Most Trusted, Respected And Credible IT Services Company In Your Market

Imagine walking into every sales meeting with absolute authority, trust and respect already established with the prospect you’re meeting with… Where you can advise prospects WITHOUT running into ridiculous fee resistance…WITHOUT stubborn objections…WITHOUT having your recommendations questioned…WITHOUT having to do a lot of “convincing” and hard-core closing where you and the prospect both feel like you need a shower. I’ve always said, if selling is hard, your marketing is flawed – and during this session I’ll give you the formula for the six MOST powerful strategies to rise you above all other IT firms in your over-cluttered marketplace and get QUALITY accounts to seek you out, presold, prequalified and ready to take your advice. You’ll discover:

  • Specific Marketing Assets You MUST HAVE To Establish Authority And Credibility. Not all marketing is created equal – I’ll show you specific tools, strategies and techniques to establish trust, authority and credibility. Do this, and you’ll be a “Grand Canyon–sized” leap ahead of every competitor in your marketplace.

  • How To Attract And Successfully Sell To CEOs Of Big Companies. The big, high-profit managed services deals aren’t secured from small, broke, struggling business owners – and if you want to land those big deals, you MUST know how to sell and influence high-net-worth CEOs who have a different buying criteria than small “shop” owners.

  • How To Design Your Sales Process To Build Authority And Trust. Most IT firms are saying and doing things in their sales process that are KILLING trust and putting them in the dreaded “just another salesperson” category (NOT a trusted advisor). I’ll show you the most essential building blocks and processes for a high-trust, high-influence sales process – and we can practically guarantee you’re not using them now.

  • What Prospective Clients REALLY Want To Know Before They Buy, But Won’t Ask. To build trust, you must be certain these elements are prominent on your website and all other marketing collateral. Prospects won’t ask, but they WILL look for them.

  • The Absolute Best Way To Land Appointments With New Prospects. When you know how to orchestrate your marketing assets, media, message and delivery to show up like no one else, you’ll find there is no door you cannot get in, no appointment you can’t land – but not all appointments are the same. I’ll show you the secrets to landing appointments that are EASY to close, with prospects EAGER to buy.

Special Session For New Members:

How To Break Free From Being Small, Struggling And Stuck To Building A R.E.A.L. IT Services Business

After working with well over 10,000 IT services companies in the last 20 years, here’s what I know: R.E.A.L. (Rewarding, Easy, Attractive and Lucrative) entrepreneurs get RICH, and T.E.C.H.s with helpers (Tedious, Exhausting, Chaotic and Hard) get TIRED (and stay broke).

The question is, which one do you want to be?

Our research indicates that 76% of the IT firms out there are under a million in revenue, have ZERO marketing or sales systems in place, are saddled with debt, horrible profit margins and overrun with cheap, low-paying customers – ALL of which make for a stressful, frustrating and low-money “job” for the owner.

Less than 5% ever get past $5 million in revenue – and never build true wealth, stability and financial freedom for themselves and their organization. Many end up surrendering by working for a competitor or selling their business for pennies, forced to get a job or scrape by in retirement – and it’s completely unnecessary!

If you don’t want that to be YOU, then this session is a must-attend workshop designed for new Toolkit members or those who’ve been clients for a while, but still unable to get ahead.

Robin will cover:

  • The 3 main stages of entrepreneurial growth, as well as the sticking points you’ll need to work through, how your role must change in each stage and the pitfalls you have to watch for that will suck you down into the “valley of death.”

  • How to finally implement marketing systems that deliver a steady, consistent flow of prospects calling your office so you can afford to be a LOT pickier about who you accept as a client.

  • How to build your “money” team (sales and marketing) so THEY do the heavy lifting of generating leads, sales and opportunities, giving you the ability to scale and grow.

  • How to overcome fee resistance to start getting bigger, more lucrative clients – this is CRITICAL to making money and progress instead of just being “busy.”

  • How to finally elevate yourself to “owner” instead of a “tech with helpers” so you can take a vacation without the wheels falling off, make money without having to do all the work, babysit your employees and be CONSTANTLY stressed out.

Featured Speaker:

Marcus Lemonis, The Business Turnaround King

Many know him as the “business turnaround king” and star of CNBC’s prime time reality series The Profit. Lemonis’ notoriety has been established by his tenacity, shrewdness and determination. His biggest business success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization. On his TV show, The Profit, he lends his expertise to struggling small businesses around the country, judging and improving them with a “3P” principle: “People/Process/Product”.

Worth the price of admission, in this special session, Marcus is going to share strategies you should follow right now to not just survive this crisis but to come out of it stronger than ever! Over the coming months it’ll be crucial to have a good business plan and strategy and that’s just what the “business turnaround king” is going to share with you. This session will give you a head start on your competition and the ability to successfully maneuver your way through the current economic landscape with land mines just looking to blow up your business. This is a “must attend” session for all!

Kevin O'Leary, Mr. Wonderful

Serial Entrepreneur And Co-Star, ABC’s Shark Tank

How Truly Wealthy Entrepreneurs Secure Big Gains With Their Money, Business And Investments In A Post-Covid World

If you want to know how to be a wealthy, successful entrepreneur and investor, you couldn’t have a better mentor than Kevin O’Leary. As a lead shark on ABC’s Shark Tank, Kevin’s success with business, money management, and investing is legendary.

During his presentation, he will explain how truly wealthy people think about money, their business and investing, and the habits and actions they take consistently to win. You’re absolutely guaranteed to come away from this presentation with a clearer direction on how to become more successful in business and finance.

Special Session For Producers And Accelerators Club Members:

John Ratliff

Entrepreneur, CEO, And Investment Banker

The 4 Most Important Things Every MSP Needs To Know About Mergers, Acquisitions And Preparing Their Business To Sell For A HUGE Multiple

With over 25 years of experience as an entrepreneur, CEO, and investment banker, John co-founded align5 advisors in 2013 to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A. Prior to this, John was a managing director with STS Capital Partners, a boutique investment bank. John was also the President and CEO of Appletree Answers, a call center company he founded in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0, and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. In addition to growing the company‘s revenue and profitability, Appletree Answers had a remarkably low turnover rate of 18% versus the industry average of 110%.

Greg Crabtree

Speaker, Author, Entrepreneur And Financial Expert

The Single Most Important Financial Metric Every MSP Must Know And Manage To

One of the toughest things for any MSP to figure out is are you as profitable as you SHOULD be, and if not, how do you fix it? Do you need to raise prices? Are you overstaffed? Are you paying too much in salary for the production you’re getting and gross margin you’re making? During this session, Greg Crabtree will conduct a deep dive into LER, or labor efficiency ratio, specific to a MSP business. This metric will provide answers about whether or not you’re overstaffed or paying too much for salary to make the profits that you want. Greg will detail exactly how to calculate gross margin; specifically what costs in an IT services business should be put into COGS. He will also discuss “contribution margin” for an MSP so you can see how each line of service (managed services, projects, VoIP, application development, etc.) are contributing to your bottom line, giving you the answers to where you aren’t as profitable as you need to be, and what to do about it.

2021 Better-Your-Best Finalists

Mike Bazar
Bazar Solutions, Inc.
Ross Brouse
Continuous Networks
Tom Glover
Responsive Technology Partners
Neal Juern
Juern Technology
Leah Freiman

How These 5 MSPs Secured an AVERAGE Increase Of $2 Million In Topline Growth And An Increase Of $646,115 In Bottom Line NET Profits In The Most Horrendous Year For Businesses In History

Watch 5 Of Our Most Successful MSP Clients Reveal Their Best Marketing And Sales-Generating Campaigns In Our "Better-Your-Best" Competition

Year after year, this is THE event our attendees are most excited to watch. During this session, five of our most successful, fastest-growing and most profitable clients will GIVE YOU, in great detail, the single most effective marketing, sales and client-getting campaigns they’ve implemented in their businesses – and YOU get to take them home to use in YOUR business. These presentations will be delivered by real CEOs of MSPs who know what it’s like to grow an MSP, dealing with the never-ending challenges, overwhelm, problems and setbacks you face every single day. THIS SESSION ALONE IS WORTH THE PRICE OF ADMISSION!

Imagine bringing home a dozen campaigns that have already been field-tested and PROVEN to deliver; that’s EXACTLY what you’ll get from this session. Instead of spending countless hours and thousands of dollars trying to crack the code of what works, you get it all served up on a silver platter, ready to use the MINUTE you get back to the office. AND you’ll take home copies of all the campaigns, pricing strategies, essays and materials they submit as exhibits, which you can instantly apply to fuel your MSP’s growth.

Marketing Automation Sessions

Danny Hawman
VP of MAP Division,
Technology Marketing Toolkit
Janette DeGrazio
Director of Automation Training,
Technology Marketing Toolkit
Chae Gardner
Automation Expert,
Technology Marketing Toolkit

Marketing Automation For Beginners And Small MSPs

Have a tiny list?  Still using a Rolodex? This session is for IT companies (break fix or small MSPs) who don’t have a big list, are just getting started with marketing and aren’t ready for an advanced CRM… just yet.
During this session, we will cover the 5 most essential marketing automation processes EVERYONE needs, no matter how small your business is.  This will empower any size MSP to build a list, start marketing, generate leads and get more clients NOW.

How To Set Up Push-Button Marketing In Your MSP Business

What’s all the ruckus about automation anyway?  Why do so many MSPs use Robin’s Marketing Automation Platform (MAP)?  In this session, you will learn the key processes that top IT service providers are automating in order to decrease their time and increase their revenues.  You can actually DO more marketing and you CAN get the results that top MSPs are getting. No more opportunities lost, no more leads slipping through the cracks – realize your revenue potential.

Take Your MAP Experience To The Next Level With MAP 2.0

Long time user of MAP?  Still waiting to see if MAP 2.0 is all it’s cracked up to be?  In this session, marketing automation ninja, Janette DeGrazio, will explore the incredible innovations and improvements to MAP as part of MAP 2.0! 

MAP is still the #1, most used, CRM system for MSPs in the world.  Find out how Robin and team have truly taken the game of marketing to the next level with this more powerful and user friendly upgrade.

How Top MSPs Maximize Their Results With MAP

You got Robin’s MAP and you’ve heard a thousand times that consistency drives results. In this session, you will hear from top performing MSPs who will share the secrets of their steady and dramatic revenue growth.  How do they increase profits without spending longer days in the saddle?  Find out in this rootin tootin session featuring the top revenue wranglers in the business!

Solving The Puzzle Of Email Deliverability

Thunderation! Ever have a client say they didn’t get your email?  Constantly worry that your important messages are sitting in a spam folder?  Email Deliverability can be more frustrating than a loony mule.  The “rules” change constantly, filters are becoming more restricting and if you use any automation system there will be further challenges.  In this session, you will hear from industry expert, Evan Samurin, as he shares critical steps you must take to get your emails to their intended destination.  Whether you use our Robin’s Marketing Automation Platform with Keap or any other CRM automation system, this session will make sure that email you send tomorrow won’t be knocked into the cocked hat.

How-To Marketing Sessions

Allison Foelber
VP of Done-For-You Agency Services,
Technology Marketing Toolkit
Jeff Hamm
Digital Marketing Manager of Done-For-You Agency Services, Technology Marketing Toolkit
Lindsay Fitz-Gerald
Social Advertising Specialist of Done-For-You Agency Services, Technology Marketing Toolkit

Celebrity Branding: How To Use Paid Media To Become A "Mini-Celebrity" To Your Chosen Market

With so many IT firms competing over the same opportunities, how can you stand out and be seen as the “go-to” expert in your niche (target market) so you don’t have to compete on price? How can you position yourself as a trusted advisor…a mini celebrity in your area of expertise, be it cyber security, IT services, co-managed IT, compliance or all of the above?

During this session, we will show you how the big guys use PAID media to get FOUND by prospects and achieve celebrity status to stand above your competition, building trust and making price a non-issue. Paid media is actually the “dirty little secret” many well-known authors, speakers, consultants and top CEOs use to gain massive awareness and appear to be bigger and more well-known than everyone else they compete with. This session will show you exactly how to do the same for yourself.

Website Scorecard: What To Do When Your Website Isn’t Working (Producing NO Leads)

If you are frustrated because your website isn’t delivering qualified leads on a consistent basis, this is a session you don’t want to miss. During this workshop, we’ll show you how to diagnose your website to find out WHY it’s not delivering more prospects and the specific steps to take to make it start producing. We’ll cover the cardinal “conversion sins” most MSPs and IT services firms make on their site that repel hot prospects and prevent leads from coming in, as well as what most MSP and IT services websites deliver in terms of visitors, leads and opportunities (so you can compare yourself to your peers). As an attendee, you’ll have the opportunity to get YOUR website reviewed (and fixed)) live by our experts.

NEW: The Secret To Getting More Leads When You Have No List, No E-mails And No Cold Calling

One of the top challenges MSPs have is, “How can I do marketing when I barely have a list…and zero email addresses?” Before, it used to be nearly impossible, and we sent MSPs to go to the grunt work of building a list using Google scraping, buying and cleaning lists, cold calling, etc. But now, using a variety of online tools, we’ve developed a process for not only building a list but getting campaigns delivered to hot prospects using legitimate, non-spam communications. Best of all, many of these strategies can be put on autopilot to work around the clock, building a list and giving you prospects automatically – without direct mail, spamming or making cold calls. Too good to be true? Well, you’ll have to attend to find out!

The NEW Digital Marketing Blueprint: Robin’s 8-Step Process To Generating INBOUND Leads Online

When it comes to digital marketing, most MSPs either A) Try to do it all themselves, lose a TON of $$$, fail to convert, and throw their hands up, B) Pay an agency WAY TOO MUCH and still not get the results, or C) Worst of all, they do NO digital marketing and lose out on all of the opportunities looking for IT support online. As a result, you IGNORE today’s biggest growth opportunity — DIGITAL MARKETING — because it sucks all of your time AND all of your ad spend. In this session, you will see our proprietary Digital Marketing Blueprint that shows you how get true ROI from marketing online. From delivering the right traffic, to engaging your audience, to generating leads and appointments, we’ll show you the right way to market online.

Marketing And Sales Sessions

Mike Stodola
Chief Marketing Officer,
Technology Marketing Toolkit
Missy Vega
Call Center Manager,
Technology Marketing Toolkit
Samantha Melhorn
Social Media Expert

Building The Baddest Marketing Posse This Side Of The Rio Grande…Without Spending A Fistful Of Dollars!

If you know you need to do more marketing and don’t have the time to do it, this is the session for you! Mike Stodola, Technology Marketing Toolkit’s Chief Marketing Officer, will show you how to build your marketing team and show you who to hire and what to outsource.

Many MSPs waste a lot of time and money with the wrong people handling their marketing. Or worse…not doing marketing at all. Often, that’s simply because they don’t have a clear idea of who they need or what that person should be doing.

So in this session, Mike will help you get straight to the GOOD and avoid the BAD and the UGLY by showing you who to bring on first, what they should be doing, and building everything out from there. Having the right partner riding shotgun with you can make your journey to success a heck of a lot easier and faster, and in this session, you’ll see how to round up your marketing posse!

3 Telltale Signs Your Appointment Setter Is Failing You (And How To Fix Them If They’re Not)

One of the biggest challenges for any business owner or sales manager is troubleshooting a rep’s failure to produce. But when they aren’t hitting quota, is it because they’re lazy? Not making enough calls? Saying the wrong things? Or are they genuinely doing a great job, but the list or offer is wrong? There’s a myriad of potential problems – and during this session, Robin’s own Call Center Manager will give you three key things to do when your rep isn’t hitting quota so you can instantly find out where they are going wrong and correct it.

Six Free Ways To Use Google My Business To Get More Leads And Appointments

Over the years there’s been a stampede of new services, social media and platforms all vying for attention and marketing dollars. While some of these have all but disappeared (Foresquare, MySpace, and Google+) others are great resources to help you build your business.

In this session you’ll see what you need to do to get on the gravy train that is Google My Business. You’ll get the six free strategies to get found by your ideal clients and see how to use the platform to capture more business and outwit your competition. 

Diamond Sponsor Breakout Sessions


Rob Rae
Sr. VP of Business Development


Eric Torres
Director of Channel Development


Jason Pryce
Technical Channel Development Manager

Positioning Cyber Security to Grow Margin & Increase Retention

Top two things that are keeping the average MSP up at night – your clients protection and sales and marketing.  In this session we are going to address both.  How do you get your end-users to understand the importance of cybersecurity?  How are other top MSPs selling and marketing their solutions?  What’s the opportunity upmarket in outsource opportunities such as CoMIT?  All of this will be discussed and more with our expert panel along with tools you can use tomorrow to simplify your processes.  Join us!


Platinum Sponsor Breakout Sessions


Amelia Paro
Channel Development Manager
ID Agent

Become A Profit Wrangler Through Cyber Security

Cyber Outlaws pose an enormous danger to businesses of all shapes and sizes, and no cowpoke is safe. It’s become a stampede:  cybercrime frequency, sophistication, and severity are all escalating at alarming rates. 

Bronc-bustin’ MSPs with the skills and savvy to offer robust managed cybersecurity solutions like secure access controls, dark web monitoring, phishing simulation, phishing defense, and security awareness training are uniquely positioned to flourish as cyberattacks grow even more prevalent and more insidious.

Uncertain how your MSP can deliver cybersecurity solutions that extend beyond traditional antivirus offerings? Then strap on your spurs and join Amelia Paro, Channel Development Manager at ID Agent,  for their discussion revealing the best darn-tootin’ security practices and proven cybersecurity sales strategies fueling MSP revenue growth.


Danny Jenkins

Live Hack Demonstration - Reveals How Easily Hackers Can Bypass Your Security Without the Proper Zero Trust Controls in Place

This presentation will reveal:

  • Why Zero Trust is shaping the future of cybersecurity.
  • Proof that antivirus is no longer reliable on its own (not that you needed any proof in the first place).
  • Steps you should be taking to control AND detect the latest threats.
  • How you can easily protect your MSP’s organization using the Zero Trust Framework

At the end of this presentation, you will walk away with actionable steps you can take to protect against modern cyber-attacks when your threat detection fails. All attendees will be given exclusive access to ThreatLocker rubber ducky scripts and source code.

Gold Sponsor Breakout Sessions

Nathan Svec

Nathan Svec
Director of Sales Engineering
Blackpoint Cyber

If You’re Not First You’re Last: Winning The Race Against Hackers

There’s no doubt about it; hackers are evolving faster than ever before and keeping up sometimes seems impossible. Fortunately, there is a better way. Join Nathan Svec, Director of Sales Engineering at Blackpoint Cyber, to take a plunge into the methods that we must take as defenders to beat hackers at their own game. There’s nothing more frightening to a hacker than a cyber solution that will block them at every turn, just like there’s nothing more frightening than driving with a live cougar in the car. Shake n’ bake! 

Supriya Yerramilli
Supriya Yerramilli
Sales Engineer
IT Glue

Next Gen Tooling for Rapid Service Delivery  

A daily influx of low-level tickets can bog down your help desk and techs—compromising your MSP’s ability to deliver exceptional service. But what’s the alternative?   
By implementing next-gen automation, you can give your clients the tools to service themselves. Make them self-reliant. This way, you can free yourself from the break-fix drudgery and focus on delivering unbeatable service. Join IT Glue Sales Engineer Supriya Yerramilli for a live session as he reveals why and how MSPs should switch to the new way of doing things and position themselves as a strategic IT partner.   

Bonus! Stick around at the end for an exclusive look under the hood at some brand new IT Glue features that are paving the way to optimal service automation. 

Don’t miss out on this chance to help your MSP and clients scale faster towards digital transformation! 


Tyler Moffitt
Sr. Security Analyst

Webroot’s 2021 Threat Report

The last year has been one for the record books in numerous ways and the realm of cybercrime was no exception. As traditionally active threat categories, such as malware, trended downward, others spiked unexpectedly. Analysts, researchers, and security companies have been working quickly and constantly to identify and block emerging threats, but attackers have been just as quick in devising new tricks and tactics.  
Our annual threat report shares a glimpse into our discoveries and analysis of threat activity over the past year to equip you with the knowledge you need to stay resilient against modern threats now and in the future. 
In this session, we will cover: 

  • The latest changes in ransomware, phishing, cryptomining, malware, and more 
  • How the COVID-19 pandemic and WFH explosion changed year-over-year cybercrime trends 
  • What our experts believe is on the horizon and what you can do to prepare 

Silver Sponsor Breakout Sessions


Al Alper

How to Generate MRR with a 70+% Net Net Profit in Under 15 Minutes

Whatever tools you use to protect your clients, nearly every MSP sells some form of cybersecurity. What those same MSPs will tell you is that all of the tools and the labor that goes into setup, monthly maintenance and management, costs them a bundle, eating away at profits. All the while clients wonder what they’re paying for since they don’t really “see” these tools.  

In this session, CyberGuard360 CEO Al Alper will show you how, in under 15 minutes how you can leverage a customer-facing automated Managed Security Platform to generate 70% Net Net profit margin each and every month.


Tony Piha
Senior Account Executive
Huntress Labs

Evolving The Hunt

When attackers fail to achieve their target, they simply regroup and try again with a different approach. They are constantly developing their tradecraft and tightening their feedback loop—and there’s no reason why us defenders can’t do the same. The cyber hunt has evolved drastically, and preventive security just doesn’t cut it anymore. We need the ability to absorb vast amounts of threat research, quickly distill and identify new key challenges, and swiftly deploy new solutions. In this session, we’ll dive into how attackers quickly adapt their tactics based on change and what defenders need to do to accelerate their own evolution.

Kam Kaila
IT By Design

Work Smarter, Not Harder: Implementing a Customers Experience Team will make the difference in Client Retention

As MSPs, we are in the services industry, meaning we all work hard to build good partnerships with our customers. Every single interaction with them—from the first marketing touch to onboarding and eventually QBRs—adds to that relationship. When you are building long-lasting partnerships, you are nurturing that customer but also growing your entire brand reputation by telling your story, authentically, consistently, and with a clear purpose. In this session, we’ll talk about building those relationships to the point where your customers become your brand evangelists by implementing a CX team to help. At the end of this session, we will be giving away our CX scorecard, including success measurement criteria, to all that attend. So don’t miss out. 


Colin Cavalancia
Sales Team Lead

Top 5 Indicators of the Year: The Numbers That Helped Shape The Story Of Managed Services In 2020

2020 marked a significant and poignant year for managed IT services and the world as a whole. From the ongoing damage of the pandemic, and the changes to work it continues to deliver, to increased security threats, and a continued move by companies to outsource critical IT functions to managed service providers, these are five important indicators that shaped 2020 and may help tell the story of 2021 and beyond.


Joseph Landes
Chief Revenue Officer

Will Ominsky

Will Ominsky
Regional Director of Sales

Edging out the Competition with Azure And Windows Virtual Desktop

Do you know it is time to move your MSP practice to the public cloud with Microsoft Azure but don’t know how to do it? In this session, you will learn the four steps to building a successful MSP practice in Microsoft Azure from Nerdio whose deployment, pricing, management, and optimization product is the definitive Azure solution for MSPs.  Nerdio has helped thousands of MSPs build profitable Azure practices and looks forward to showing you how to as well! 

Bronze Sponsor Breakout Sessions


Brett Jaffe

4 Steps Sales Success System That Makes Selling Dead Simple, Profitable (And Even Fun)

Do you hate selling? Do you wish you had a way to kill the awkwardness and discomfort of the typical sales process? Do you want to raise your close rate and obliterate objections before they happen? Would you like a sales process so simple that anyone in your MSP could do it (even with no sales experience)? 

Do NOT miss this business building, sales and revenue numbers crushing presentation! Learn exactly how to use this process that practically puts your sales system on autopilot and makes life easy so you can focus on building your MSP business!


Charlie Tomeo

Growth In The Time of COVID: Lessons Learned During The Pandemic

The theme of 2020 was business survival. In 2021, the top 25% of MSPs are moving beyond addressing the initial tactical concerns about supporting the new remote work world and are gravitating to core strategies that enable growth. They’re leveraging cloud affordability and digital transformation, establishing a core of MSP-centric vendors and services, and taking a more comprehensive approach to critical issues like data protection. The formula for becoming a best-in-class MSP in 2021 isn’t complicated, but the same old business practices are not going to get you there. Join Charlie Tomeo, CRO of Axcient, and two MSP partners for practical, market-proven insights and actionable take-aways to set yourself up for renewed business growth in the post pandemic world.


Walter Contreras
Binox MSP

The Secrets Highly Profitable MSPs Know But Won’t Tell You About Lead Generation

Get the inside secrets how highly successful MSPs source, clean, and manage their leads and sales opportunities. You’ll learn how an MSP increased MRR by 33k in just one quarter. You can’t afford to miss this!


Jay Ryerse
VP, Cybersecurity Initiatives

7 Things You Need to Know to Build, Grow, and Accelerate your Cybersecurity Business in 2021

Whether you’re starting from the ground up or are looking to improve your security practice, this session is for you. In this breakout, Jay Ryerse, former owner of an MSP, the 2015 Better Your Best Winner, and current VP of Cybersecurity Initiatives at ConnectWise, will share what he’s learned from working with more than 10,000 security-minded partners over the last few years. He’ll touch on a partner’s security journey, stack building, packaging, pricing, and more in this fast-paced, content-heavy breakout. He’ll give you the FREE, up-to-date marketing, sales, and security operations content you need to truly accelerate cybersecurity in 2021 and beyond.


Terez Leach
Director of Channel Engagement

Leverage Robin’s Marketing Campaigns for Cytracom Partners to Capitalize On The Booming Demand For VoIP And Remote Workforce Solutions 

It’s no secret that the way we work has changed. Customers need your help now, more than ever, to make sure their businesses can stay connected from any location, at any time. For MSPs, there has never been a better opportunity to drive revenue with VoIP and remote workforce solutions—and Cytracom has teamed up with Robin Robins to help you do so successfully. In this session, you will learn why you should be using VoIP to upsell existing clients and win new business. We’ll discuss the state of unified communications today, and what features your business communication offering should include to support today’s workforce. Plus, hear about the money-generating VoIP marketing & sales campaigns designed by Robin Robins and beta-tested by your peers—and how you can get free access to them as a Cytracom partner!


Eric Townsend
US SMB Partner and
MSP Marketing Manager
Dell Expert Network


Alicia Bowling
Program Manager
Dell Expert Network

Top 3 Advanced Demand Generation Strategies for Technology Solutions Sales Professionals

In today’s new digital marketplaces, compared to the past, buyers engage with sellers, in different stages of their buying journey. A lot of time as sellers, you are limited in the influence you have with your customers. You can change this immediately by applying the advanced demand generation strategies covered in this session. Conversations will be more productive. Sales effectiveness will climb. Your communications will be engaged, read, and responded to more after this interactive webinar. If you are a sales professional or if you communicate with customers, this session is for you. 


Bruce McCully
Chief Security Officer
Galactic Advisors

How You Can Close More Managed Service Contracts Using a Simple Penetration Test (AND Avoid Becoming The Next Tragic Tale Of An MSP Devastated By Ransomware)

Can You Imagine? You wake up one morning to discover a hacker has gained access to all your tools, passwords and clients, and is demanding a HUGE ransom to restore your clients’ data.  

Your team is demoralized. Clients are pissed. Their business has ground to a halt. They are cursing your name. You and your team will be working around the clock to make it right… 

One single event like this could DESTROY your reputation, your business, and your livelihood. 

What if there was a better way? 

What if you had a third party who found the vulnerabilities, misconfigurations, and mistakes that are leaving you vulnerable (before the hackers do) … 

What if you could use the same tools and methodology to sell new prospects and upsell cybersecurity to your existing clients? Wouldn’t that be a goldmine? 


John Emmitt
Director of Product Marketing

2021 MSP Benchmark Survey Results

The most-anticipated MSP Benchmark Survey results are here. Kaseya conducts the MSP Benchmark Survey to provide market insights for MSPs worldwide, to help them keep up with the trends and to be able to measure their performance against their peers. 

Surveying over 1000 MSP owners and IT professionals, the results proffer a deeper understanding of the current MSP landscape and offer insights on the various challenges and opportunities for MSPs across the globe. 

In this session, we will discuss some of the key takeaways from the survey, such as: 

  • Top MSP client needs and concerns 
  • Growth opportunities for MSPs in 2021
  • Applications important for core MSP operations 
  • MSP pricing strategies for success 
  • And more 

Join John Emmitt, Director of Product Marketing at Kaseya for an insightful session and discover valuable information that can help your MSP grow and prosper in 2021.


Cynthia Schreiner
Community Manager

Selling Managed Services Made Easy With Liongard

Whether it’s trying to engage prospects, conduct a sales assessment, or upsell current customers, selling managed services can be tough. But it doesn’t have to be. Join Scott Davis and Cynthia Schreiner, with a combined 20+ years in the channel, to learn a new, easier and more effective way to sell managed services using Liongard. Don’t miss out on the chance to supercharge your sales and grow your business! 


Matt Scully
Channel Chief

Protecting the Brainchild of Ray Tomlinson

A look at corporate email usage in 2021 and how email security is no longer a luxury but a necessity. Matt explains how the Mailprotector solution stack can protect your clients’ email environment and keep them compliant. 


Julie Marvelli
Director Of Channel Operations
REV By ConnectBooster

How Every MSP Can Drive Value Proposition

Are you looking for a way to monetize relationships with your customers that will create recurring revenue? If so, REV has created the perfect opportunity for you to make Monthly Recurring Revenue Without Monthly Recurring Work. Join our session to learn how to earn these easy dollars!


Tim Bedford
Partner Development Manager
Ruby Receptionists

3 Ways To Create A Winning Customer Communications Strategy While Putting Billable Hours Back In Your Pocket

Overwhelmed by the ever-changing customer needs in 2020? Discover the industry trends of customer communications and equip yourself with the tools for providing an instant gratification customer service model to your customers. Tim will be providing you with the key foundations to adapt to the changing business landscape and be one step ahead of your competition. Prepare for today’s challenges that are redefining your industry while putting billable hours back in your hands. 


James Lippie
SaaS Alerts

The MSP Time Machine, What I Wish I Knew Then……That I Know Now: The Learnings Of An MSP Leader Working In The Software Industry

Generally speaking the hardest part of being an MSP is generating new revenue. The concept of selling an intangible product/service to a company that has zero experience or trust in your MSP is a daunting task. But, what if you could learn a few tricks on how to add easy incremental revenue from a former MSP Executive who has gained experience in the high sales velocity software space? What if you could learn how unlock thousands or tens of thousands of monthly recurring revenue in a matter of a couple months? Join this 30 minute session, jump into a time machine and learn how to apply software industry secrets to your managed services business from a former MSP veteran.

  • Land and expand (focus on selling more to people that already know and trust you, existing customers – focus on “Net Retention” instead of looking at “churn” and “sales” in silos.
  • Frictionless selling – use wedge products for prospects AND use topical trends to sell more to existing customers
  • Product Marketing is essential: Positioning (understanding how to position against the competition), Packaging and Pricing (3 Ps)

Bill Moore
Thrive CFO

Money Talks, Are You Listening?

What are your numbers saying about you? Do you only listen when they have something bad to say? Don’t let your numbers speak unkindly. Make them work for you, know what they’re saying, be friends.


Brian Doty
Channel Development Manager

Secrets To Winning The BCDR Rodeo

This ain’t our first Rodeo, Unitrends MSP will share the secrets to how successful MSPs increase revenues with unified BCDR. Cyber-varmints are always adapting their methods leaving clients’ data at risk. 

90% of data breaches are still caused by humans. Education and a solid Business Continuity and Disaster Recovery platform is essential to take the mundane, manual, and expensive costs of data protection.

Uncertain how your MSP can deliver BCDR solutions that cost less and automate more? Then have a hog-killin’ time with Brian Doty, Channel Development Manager at Unitrends MSP, for his discussion on the habits of highly successful MSPs that introduce and sell Unified business continuity and disaster recovery solutions and stay one step ahead of the competition.


Mark Romano
Sr. Director, WW Channel &
Field Marketing

Driving MSP Profitability In A Post-COVID Market

Spend a session designed to help your business profit in 2021 and beyond.  Learn how other resellers dealt with the challenges of 2020 and the expectations of change in the near future.  Establish new ways to keep more of what you earn, learn the details of the WatchGuardONE Partner Program, and see how our channel and field marketing teams are ready to get you where you want to go. 

Nicole Faletra

Nicole Faletra
Director of Channel Events

Bethany Roser
Channel Events Specialist

Empowering the Modern Partner to Capitalize on the Cloud Transformation

Forrester predicts that the public cloud infrastructure market will grow to $120 billion in 2021. Pax8 empowers the modern MSP to buy, sell, and manage cloud products through its award-winning partner program, powerful technology, and innovative solutions. Through professional services to support extensive client projects and Pax8 Pro to enable cloud automation and complete SaaS lifecycle management, MSPs will experience a significant increase in efficiency and productivity. With Pax8 as your wingman, you are well-positioned to capitalize on cloud transformation and accelerate business growth opportunities. 

Stephen Spiegel

Stephen Spiegel

5 Ways To Round Up Raving Fans And Grow Your MSP

Building a good customer experience is the foundation of growth, and growing a sustainable MSP is all about leverage.

Your online reputation matters more than ever. When was the last time you focused on the way people view your brand and your customer experience? It’s all connected to your customer satisfaction score (CSAT). I’ve always said, good feedback is good, bad feedback is good, but no feedback is bad feedback. It’s not just what your customers are saying, but it’s what they are NOT saying about you? And how can you improve conversion rates to get more feedback?  

In this session, Crewhu will GIVE YOU 5 WAYS TO ROPE IN YOUR CUSTOMERS and SPIKE YOUR GROWTH above the competition. You’ll walk away with proven methods to establish trust and WOW your customers. And you’ll learn how to motivate your employees and create an employee rewards program that gets your whole team focused on what matters most – your customers!

Richard Kyaw
Reliant Management

3 Ways to Increase your Profits by Offering Risk Oriented Services

With more industries requiring IT & Cybersecurity Compliance, your clients need a partner who understands and has resources to help them meet their compliance challenges and provide up to date compliance solutions. In this workshop, we will show you methods to increase your profits in one of the hottest niche markets by providing various risk management solutions.

Paul Redding

Paul Redding
VP of Cybersecurity and Channel Engagement
Compliancy Group

Regulatory Compliance And The Futureproof MSP

The world around us is constantly changing, which means the MSP of today won’t look like the service provider of tomorrow. You can now control the future of your business with compliance. HIPAA compliance evolves your business into offering critical business functions, while keeping you relevant over time. 

Companies in healthcare, manufacturing, and other critical sectors, who host sensitive data, are required by law to invest heavily in compliance or risk enormous fines and penalties. Yet, many medical practices, manufacturers, and small business owners still do NOT have the compliance and security they need in place, leaving a huge opportunity for any MSP that can provide these services.

During this session, our VP Partner Engagement and Cybersecurity, Paul Redding will discuss exactly what this opportunity is, and how the MSP of today can evolve into the Business Solution Provider of tomorrow.

David Converse

David Converse
VP of Sales
UCX Market

2 Easy Ways To Grow Sales Through Referrals

Affiliate marketing is the process of hiring affiliates to promote your business and giving them a commission on every sale that they are responsible for generating and referring to you. There are a lot of Manufacturers, Distributors, and Master Agents that offer commissions from opportunities that are referred to them. This session will show how the UCX Market affiliate program enables you to make money from these kinds of referrals. Attendees will see how easy it is to grow, manage, and create sales through referrals. Each attendee will be provided a referral store use to grow sales through either referrals for their business.

Exhibit Sponsor Breakout Sessions


Joseph Landes
Chief Revenue Officer

Will Ominsky

Will Ominsky

Regional Director of Sales

Join Nerdio For Three FREE Azure Learning Sessions For MSPs

Session 1: Demystifying Microsoft Azure

Do you know it’s time to move your MSP practice to the public cloud with Microsoft Azure but don’t know how to do it? In this session, you will learn the four steps to building a successful MSP practice in Microsoft Azure from Nerdio whose deployment, pricing, management, and optimization product is the definitive Azure solution for MSPs.

Nerdio has helped thousands of MSPs build profitable Azure practices and looks forward to showing you how to as well!

Session 2: Windows Virtual Desktop for MSPs: Everything You Need To Know and Q&A

How does TWAIN scanning work on WVD? Does Camera Redirection work for Teams and Zoom? How does Reserved Instances, etc., work with session hosts? What are best practices for remote printing? Bring your technical WVD questions and Nerdio’s Regional Director of Sales, Will Ominsky, will answer them on the spot.

Session 3: How to Sell Microsoft Azure & Windows Virtual Desktop

You are ready to provision and support Windows Virtual Desktops, but how do you talk to your customers about it?

In this session, you will learn how to help your customers move to Microsoft Azure and Windows Virtual Desktop (WVD). We will explore how to introduce virtual desktops to your customer, what a discovery and proposal scenario looks like, and how to respond to frequent misconceptions.

More Speakers To Be Announced Soon...

What Cowpokes Who Gathered ‘Round Previous Boot Camp “Fires” Had To Say:


"We'll Be Back Every Year!"

“One of the best breakouts at Boot Camp was the QBR breakout. We received so much valuable information from that single hour. We put it into practice immediately and picked up the AudIT software package that many had mentioned. Sitting down for QBRs and having the right tool helped us close a new piece of business within a week at $2900/month and $24,000 in project work. This more than paid for AudIT and Bootcamp in a single event. We’ll be back every year!”

Chris Adams

CCA Technology

"Thanks For A Wonderful Experience..."

“Thanks for a wonderful experience. I came into Boot Camp with kind of a worn-down demeanor and left feeling really awesome and reinvigorated. Thanks to Robin, Jeff and the rest of the team for the usual ace job of presenting a fantastic show for all of us.”

Sherri LeBlanc

RKL & Associates

"One Of The Most Inspiring Events Of My Life"

“I’m so happy that Aaron convinced me to join Accelerators and get those boot camp tickets. That was one of the most inspiring events of my life. Soooo good! I’ve been struggling trying to figure out what was the one thing that I learned that I can start doing right away. I don’t have that answer because there were so many things. But if I was forced to answer the question, I would just have to say “Get off your ass and just do it”! Start executing. And I will do just that.”

Paul Monroe

ITechCare 24/7

Free With Registration

The NEW 2021 Digital Marketing Blueprint For IT Services Lead Generation And Sales!

You’ll Receive A Complete How-To Blueprint For Marketing And Lead Generation Online – From Social Media To SEO, Blogging And Pay-Per-Click, It’s ALL Covered, Prioritized And Mapped Out For You, Ready To Go. A $2,000 Bonus, Yours FREE With Registration!

Digital Marketing Blueprint mockup-05

Virtual Access

$ 2,197
  • A Live, Company-Wide Pass To The Entire IT Sales And Marketing Boot Camp
  • Digital Download Of All Workbooks, Tools, Templates And Campaigns
  • Access To The Virtual Vendor Hall And Solution Showcase
  • Lifetime Access To The Event Recording
  • Digital Marketing Blueprint ($2,000 Value)

VIP In-Person

$ 2,997
  • One In-Person Ticket To The IT Sales And Marketing Boot Camp
  • Additional In-Person Tickets Only $100 Each
  • Also Includes Live, Company-Wide Virtual Access (For Your Employees Back At The Office)
  • Printed Workbook And Event Binder + Swag Bag
  • Digital Download Of Workbooks, Tools, Templates And Campaigns
  • Access To The Vendor Hall And Solution Showcase + Virtual Vendor Hall
  • Lifetime Access To The Event Recording
  • Digital Marketing Blueprint ($2,000 Value)
Most Popular

Platinum In-Person

Included For Accelerators/Producers Club Members
$ 4,997
  • Two In-Person Tickets To The IT Sales And Marketing Boot Camp
  • Additional In-Person Tickets Only $100 Each
  • Seating In The Front Of The Venue (With Accelerators And Producers Club Members)
  • Access To Exclusive Accelerators And Producers Club Sessions
  • Access To The Platinum Lounge
  • Also Includes Live, Company-Wide Virtual Access (For Your Employees Back At The Office)
  • Printed Workbook And Event Binder + Swag Bag
  • Digital Download Of Workbooks, Tools, Templates And Campaigns
  • Access To The Vendor Hall And Solution Showcase + Virtual Vendor Hall
  • Lifetime Access To The Event Recording
  • Digital Marketing Blueprint ($2,000 Value)

If at ANY time during the conference you feel you made a mistake and aren’t receiving value, or are disappointed with the content and experience, you can simply hand your materials in at the back table to let us know. You’ll receive a full and complete refund for your ticket, PLUS an additional $500 to cover travel expenses. You must let us know BEFORE THE END OF THE EVENT to get your refund.

Safety Net Cancellation Policy

If you purchase an in-person ticket and later find you cannot attend, simply let us know before close of business, April 27, to get a full refund OR downgrade to a virtual option and receive a refund for the difference in ticket price (in-person vs. virtual ticket price). You are also permitted to let another person attend in your place (please let us know before they show up). If you have to cancel AFTER April 27, 2021, you will not receive a refund but will be given a full, complete virtual pass so you don’t miss out on the event completely. This is a separate policy from our better-than-money-back guarantee.