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2022 Robin's Big Seminar Paid Ticket Sessions

More speakers are to be announced.
(Speakers subject to change.)

Opening-Night Speakeasy

NEW: State Of The IT Industry Update

How To Avoid Being Put Out Of Business By Emerging “Super MSPs”

(And Cash In On The Huge NEW Opportunities For IT Services In The SMB Marketplace)

FAR too many MSPs and IT services businesses are lagging behind in their service offering, their business model and their services, sticking with what is known and comfortable, not only making them unprepared and ill-positioned to take advantage of the crazy demand for certain services, but also vulnerable to losing clients to aggressive competitors who ARE prepared for where the market demand is heading. If you run an MSP or IT services business, you do NOT want to miss this!

Robin, along with a panel of industry titans, will be discussing the trends and challenges facing MSPs and IT services companies, as well as the changes you need to make over the next 12 months that will be CRITICAL to your survival. The time to prepare is NOW. Here are just a few things you’ll discover…

  • The services you MUST start offering within the next 12 months or risk losing even your most loyal clients to your competition. (Hint: Super MSPs are using these services to wedge out competition – don’t let them do this to you.)

  • Profit-doubling services that are ultra-sticky, ultra-profitable and in HIGH demand. You want to lead with these when marketing for new clients so you can take business away from your slow-to-adopt competitors who are asleep at the switch.

  • What you need to do now in your service offering, pricing and marketing to avoid losing clients to “Super MSPs” and stay competitive.
Our Panel Of Industry Titans:

Robin Robins

Technology Marketing Toolkit

Dan Tomaszewski


Rob Rae


Danny Jenkins


Colin Knox

Gradient MSP

Joe Alapat


Luis Giraldo


Michelle Ragusa-McBain


Deep Dive Double Session With Robin:

Advanced Lead Generation And Client-Getting Strategies For MSPs

It’s simple: no first meeting with a prospect = no future opportunity, no sale, no new client. Until you have a system in place to “sell” the first meeting, open new doors, get an audience with a qualified decision-maker to present your ideas, you don’t stand a chance of growing your MSP.

This is exponentially worse when you have no brand awareness, no track record in your market, no compelling story to tell and no referrals or existing relationships to leverage to get invited in to talk to new prospects. It’s very likely that prospects view your services as basically the same as what your competition offers (and what they’re already getting from their incumbent IT company), so you’re blocked, ignored or told, “We’re fine.” *Click*.

Is there any hope? Yes, there is. Getting in the door of new prospects is a difficult game but not impossible – and with all games, there’s a way to win. In this deep dive session with Robin Robins, you’ll get an exact blueprint of what you should do to get more first-time appointments with quality prospects, even when facing tough competition. You’ll discover:

  • Why it’s actually getting harder and FAR MORE EXPENSIVE for MSPs to generate leads – and what you can do about it.
  • The secret marketing “first step” to getting more appointments that most MSPs skip, which INSTANTLY leads them to getting blocked, ignored or told to “go away,” wasting thousands of marketing dollars and getting zero appointments.
  • Why the benefits of your service — regardless of how wonderful, necessary and needed it is — RARELY provide enough incentive anymore to convince prospects to meet with you.
  • The right way to use assessments, 10-minute discovery calls, consultations, etc., to get more appointments; 99% of the MSPs out there don’t know and fail to do this.
  • How to use that first meeting (and pre-meeting marketing) to build trust and credibility and (most importantly) to wedge out the incumbent provider.

Back By Popular Demand: Marcus lEMONIS

A Session You Can't Refuse

Many know him as the “business turnaround king” and star of CNBC’s prime time reality series The Profit. Lemonis’ notoriety gives credence to the term “don” and has been established by his tenacity, shrewdness, and determination. As said in The Godfather, “It’s not personal, Sonny; it’s strictly business.” His biggest business success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization.

On his TV show, The Profit, he lends his expertise to struggling small businesses around the country, judging to see whether they’re a true earner, and improving them with the “3P” principle: “People / Process / Product.”

HGTV has signed Lemonis for a new eight-episode series, The Renovator. Marcus now will have sitdowns to help homeowners fix their most valuable asset—their home.

We’re not giving you a pass on this session – it’s one for the books.

Join Us For A Special Evening Session With


You won’t believe who we are bringing in to speak to you this year!

Let’s just say you should skip this unique bonus evening session if you’re easily offended and disturbed by those “in the family.” He’s someone so controversial, so polarizing, that we cannot identify who he is until he walks onstage.

Million-Dollar Marketing Blueprints For MSPs

See 5 Of Our Most Successful, Fastest-Growing Clients Reveal The Marketing And Sales-Generating Campaigns They’ve Implemented In Our “Better Your Best” Session

Year after year, this is THE session that has attendees most excited to watch. As an attendee, you’ll get to see 5 of our most successful, fastest-growing and most profitable clients GIVE YOU, in great detail, the single most effective marketing, sales and client-getting campaigns they’ve implemented to date in their business – and YOU get to take these campaigns home to use in YOUR business.

Don’t overlook that these presentations will be delivered by real CEOs of IT services firms who know what it’s like to run and grow an IT services company and deal with the never-ending challenges, overwhelm, problems and setbacks you face every day. THIS ALONE IS WORTH THE PRICE OF ADMISSION!

Imagine coming home with a dozen or more PROVEN campaigns that have already been field-tested and designed to deliver; that’s EXACTLY what you’ll get from this session alone. Instead of spending countless hours and thousands of dollars trying to figure out what’s working, you can get it all served up on a silver platter, ready to use the MINUTE you get back to the office. AND you’ll take home copies of all the campaigns, pricing strategies, essays and materials they submit as exhibits, which you can instantly apply to fuel your company’s growth.

Just Added tO oUR lINEuP!

A Championship Vision

A Special Session With Emmitt Smith, Super Bowl Champion, Entrepreneur, Speaker And Philanthropist

Champion of THREE Super Bowls. The ONLY player to have won Super Bowl MVP, NFL MVP and NFL Rushing Crown all in the same season. Deservedly inducted into the Pro Football Hall of Fame in 2010, Emmitt is the NFL’s all-time leading rusher, amassing 18,355 yards during his 15 season career. Feared and respected by opponents, admired by teammates, Emmitt Smith played the game with class, dynamic enthusiasm and determination.

But that’s not his only success. He’s also chairman of E. Smith Legacy Holdings, a successful real estate development firm that is recognized as a leading bridge builder in Texas, offering commercial real estate services that span everything from site selection and construction to property management and investment sales. As President and CEO of all these activities, Emmitt Smith applies his skills on the football field to the biggest game of all: entrepreneurship. He motivates and manages a team of experts, financial professionals, architects, builders, sales and marketing professionals. And he has proven skillful and adept at recruiting top talent, forming strategic business alliances and joint ventures with industry leaders, and effectively “building bridges” amongst peers and competitors and communities. This is NOT a guy who just hangs his name on products and leaves the real running of the business to others. Emmitt is a hands-on entrepreneur, salesman and leader, making things happen.

Then there’s the business of being Emmitt Smith, managing his brand, licensing, endorsements, speaking and personal appearances. In case you missed it, this big, tough “brute” of a man WON ABC-TV’s Dancing with the Stars in 2006.

Emmitt was also featured on NBC’s Who Do You Think You Are?, previously served as an NFL Network studio analyst, appeared as a guest college football analyst during Fox’s “BCS National Championship” pre-game coverage, and worked as an in-studio analyst on ESPN’s “NFL Countdown.”

And if THAT’S not enough, his foundation, the Pat & Emmitt Smith Charities, awards college scholarships and supports other educational and enrichment opportunities for underserved youth. Emmitt and his wife, Pat, continually break fundraising records for their charity – for example, doubling donor and sponsor support for its annual celebrity golf tournament, year to year.

Don’t miss his insights on leadership, being a successful entrepreneur, overcoming adversity, innovation and WINNING.

Special Session For New Members:

Triggering The Transformation:

How To Break Free From Being Small, Stuck And Struggling To Being A Profitable, 7-Figure-NET MSP

After working with well over 10,000 IT services companies in the last 20 years, here’s what I know: R.E.A.L. (Rewarding, Easy, Attractive and Lucrative) entrepreneurs get RICH, and T.E.C.H.s with helpers (Tedious, Exhausting, Chaotic and Hard) get TIRED (and broke).

The question is, which one do you want to be?

Our research indicates that 76% of the IT firms out there are under a million in revenue, have ZERO marketing or sales systems in place, are saddled with debt and horrible profit margins and overrun with cheap, low-paying customers – ALL of which make for a stressful, frustrating and low-money “job” for the owner.

Less than 5% ever get past $5 million in revenue – and never build true wealth, stability and financial freedom for themselves and their organization. Many end up surrendering by working for a competitor or selling their business for pennies, forced to get a job or scrape by in retirement – and it’s completely unnecessary!

If you don’t want that to be YOU, then this session is a must-attend workshop designed for new Toolkit members or those who’ve been clients for a while but are still unable to get ahead. Robin will cover:

  • The 3 main stages of entrepreneurial growth, as well as the barriers you’ll need to work through, how your role must change in each stage and the pitfalls you have to watch for that will suck you down into the “valley of death.”
  • How to finally implement marketing systems that deliver a steady, consistent flow of prospects calling your office so you can afford to be a LOT pickier about who you accept as a client (and make more money with less work).
  • How to build your “money” team (sales and marketing) so THEY do the heavy lifting of generating leads, sales and opportunities, giving you the ability to scale and grow.
  • How to overcome fee resistance to start getting bigger, more lucrative clients – this is CRITICAL to making money and progress instead of just being “busy.”
  • How to finally elevate yourself to “owner” instead of a “tech with helpers” so you can take a vacation without the wheels falling off, make money without having to do all the work, babysit your employees and be CONSTANTLY stressed out.

Special Session For
Platinum Ticket Holders And Accelerators/Producers Club Members:

How To Create Raving Fan Clients
From The First Conversation

Edge out your competition by consistently creating a great experience with your customers and clients at every interaction. 

In this session, John will walk you through creating a customer experience action statement, which is a clear call to action of what every employee on your team should achieve each time they interact with a customer.

You’ll discover:

  • The critical importance of what a Customer Experience Action Statement can have on building a world-class experience culture, like nowhere else
  • How to create a day in the life of a customer
  • How this statement will consistently create raving fans who want to refer you without being asked

You Won't Want To Miss This!

How To Create A Sales Commission Plan To Drive Profitable MRR Growth And New Client Acquisition

One of the most frequently asked questions we get is, “How should I compensate my sales team?” This IS a critical question that you must get right. Get it wrong, and you risk overpaying your reps (and giving away too much money) or UNDER paying, making it impossible to get driven salespeople to work for you – and changing compensation plans for existing salespeople is demoralizing and dangerous.

During this session, Robin Robins will take the mystery out of sales compensation plans, giving you research-driven guidelines and commission plans to make this simple and easy for any MSP to implement for the various sales roles you need to hire for: appointment setters, account managers, outside sales closers and sales management.

You’ll learn:

  • The exact right mix of base salary and commission for each role you are hiring for, in YOUR specific situation, to make sure you don’t over or under pay.
  • Common compensation mistakes MSPs make that eat into your profits and attract lazy, non-performing salespeople.
  • How to craft your plan to drive the exact behavior and results that you want and avoid reps from “gaming” the system to their advantage.
  • How to attract GREAT reps when you can’t pay a lot; while money is important, there are ways you can get (and keep) top reps who can earn more at other companies to come work for you.

Marketing Strategy Sessions

Mike Stodola

Chief Marketing Officer,
Technology Marketing Toolkit

MC Tracy

Marketing Manager,
Technology Marketing Toolkit

Missy Vega

Business Development Director,
Technology Marketing Toolkit

You Have (Or Have Been Hired As) A Marketing Person…Now What?!

You’ve been told you need a marketing person, so you took the plunge and got one. But now what the heck should you do with them?

In this session you’ll get the path a marketing person should be following, what you should be having them do on a daily, weekly, and monthly basis.

You’ll also see what tools and training they should be given and going through to make sure they are the most productive and grow with your organization (and the top ones will actually grow your organization themselves come hell or high water!)

Leave this session knowing EXACTLY how to get the most out of your marketing team and set them up for long-term success!

How To Hire, Train And Retain A Team Of Interns That Will Outperform “Professional” Appointment Setters (And Book Appointments Like Crazy)

No one becomes the “Boss” without having a bunch of muscle around you to take care of your dirty work.

And as you know, the last thing you want to do or will do is make those dials to get appointments.

And hiring good muscle can be hard, frustrating and expensive and half the time the muscle turns out to a pain in the ass that underperforms and now you’ve got a new problem on your hands.

In this session you’ll see how MC “The Intern Girl” Tracy went from being an intern, to being a marketing manager of an $8 million MSP directly responsible for hiring 12 other interns who outperformed their BEST professional appointment setters that booked over 12 appointments a month and generated 166 leads.

If you’re looking for a mean, lean team that’ll get the job done without poking their noses where it doesn’t belong…and keep you busy on appointments with qualified leads…this session is one you can’t afford to miss.

How To Tell If Your Appointment Setter Is Succeeding And What To Do If They’re Not

During this session, we will go over the day-to-day things that the SDR team at TMT encounters daily, weekly, monthly. Although we have many processes in place we have found that these few things make the biggest difference in our call team in order to make us successful. Missy will be going over how she looks to see if the appointment setter is succeeding, Missy will go through our morning meetings process, our weekly one-on-one meetings process, and our sales training process. This session will be imperative for those who are either leading, wanting to lead, or about to lead a team of successful appointment setters. 

Marketing Automation Sessions

Danny Hawman

VP of MAP Division,
Technology Marketing Toolkit

Janette DeGrazio

Director of Automation Training,
Technology Marketing Toolkit

Chae Gardner

Automation Expert,
Technology Marketing Toolkit

Marketing Automation For Beginners And Small MSPs

Have a tiny list?  Still using a Rolodex? This session is for IT companies (break fix or small MSPs) who don’t have a big list, are just getting started with marketing and aren’t ready for an advanced CRM… just yet.
During this session, we will cover the 5 most essential marketing automation processes EVERYONE needs, no matter how small your business is.  This will empower any size MSP to build a list, start marketing, generate leads and get more clients NOW.

Harnessing The Power Of Automation To Get Consistent Predictable Marketing Results

What’s all the ruckus about automation anyway?  Why do so many MSPs use Robin’s Marketing Automation Platform (MAP)?  In this session, you will learn the key processes that top IT service providers are automating in order to decrease their time and increase their revenues.  You can actually DO more marketing and you CAN get the results that top MSPs are getting. No more opportunities lost, no more leads slipping through the cracks – realize your revenue potential.

How Top MSPs Maximize Their Results With MAP

You got Robin’s MAP and you’ve heard a thousand times that consistency drives results. In this session, you will hear from top performing MSPs who will share the secrets of their steady and dramatic revenue growth. How do they increase profits without spending longer and longer days in the office? Find out in this session featuring the top earners in the business!

Leveraging MAP To Build Your MOB Of Raving Fans - Keep Referrals In The Family

Let’s talk business! Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you must create a mob of raving fans who boost your reputation online and send you an endless chain of referrals. In this session, you will learn how to use MAP to implement our newest and most innovative campaign to consistently generate more glowing online reviews, testimonials, and referrals so you can take the cannoli all the way to the bank!

How-To Marketing Sessions

Allison Foelber

VP of Done-For-You Agency Services,
Technology Marketing Toolkit

Aaron Leicht

Vice President of Client Coaching,
Technology Marketing Toolkit

The Secret Sauce To (Quickly And Easily) Making High-Dollar Sales Selling Compliancy

There is a LOT of demand, opportunity and money to be made selling compliancy, but the majority of MSPs have no clue how to sell, package, price, and deliver a compliancy offering. Even if you get that right, how do you CONFIDENTLY and COMPETENTLY convince the C-level that compliancy is what they need and you are the person to help?  We are bringing in a “selling compliancy” guru to take you step-by-step though how to speak and sell compliancy. You will leave with not just a guide for how to jump into the lucrative world of selling compliancy, but campaigns to run NOW to generate leads for compliancy consulting, high-dollar projects, and ongoing services. 

New Digital Marketing Strategies That Are Working Now (Plus The Ones To Ignore That Produce ZILCH Leads)

When it comes to digital marketing, most MSPs either A) Try to do it all themselves, lose a TON of $$$, fail to convert, and throw their hands up, B) Pay an agency WAY TOO MUCH and still not get the results, or C) Worst of all, they do NO digital marketing and lose out on all of the opportunities looking for IT support online. As a result, you IGNORE today’s biggest growth opportunity — DIGITAL MARKETING — because it sucks all of your time AND all of your ad spend. In this session, you will see what’s working NOW for MSPs to get true ROI from marketing online. The world of digital marketing is constantly changing, so be sure to attend this session to learn what you need to do online to get leads – and more importantly, what NOT to do.

Authority Marketing: How To Become The "Go-To Expert" To Your Chosen Market

With so many IT firms competing over the same opportunities, how can you stand out and be seen as the “go-to” expert in your niche (target market) so you don’t have to compete on price? How can you position yourself as a trusted advisor…a mini celebrity in your area of expertise, be it cyber security, IT services, co-managed IT, compliance or all of the above? During this session, we will show you how the big guys use marketing to get FOUND by prospects and achieve celebrity status to stand above your competition, building trust and making price a non-issue. We will reveal the the “dirty little secret” many well-known authors, speakers, consultants and top CEOs use to gain massive awareness and appear to be bigger and more well-known than everyone else they compete with.  

Robin’s BRAND-NEW Fractional Marketing Manager Program

Do NOT miss the release of Robin’s brand-new, in-demand Fractional Marketing Manager Program! We are introducing a NEW Done-For-You program that is designed to help our members organize their marketing, put strategy behind marketing activities, but most of all, GET MARKETING OUT THE DOOR! If you want to turn your marketing from chaotic, sporadic and lackluster into a strategic system that produces outcomes… If you know you need help getting marketing done, but you don’t want to have to hire, train and manage a good marketing person – having to dictate what you need done, when you need it done, and how to do it…Our Fractional Marketing Manager Program is for you. Come to this session to learn more and to get first access to our Robin-trained Marketing Managers.  

6 Proven Ways To Make Getting Appointments And Closing Sales Easier

Want to learn the fastest ways to increase sales, charge higher fees and create demand for your services? Curious about how you can get your target market to recognize you as THE leading expert in your field? If you’re NOT doing these six things, YOU’RE LEAVING MONEY ON THE TABLE! These six marketing strategies will become your secret weapon that helps WIN BUSINESS by creating a spectacular and unforgettable impression. In this session, we will cover how to use these campaigns and how they will help you and your sales team to overcome objections, build trust and credibility, and make the sales process go a lot smoother. Done right, they will allow you to position yourself as the most credible, trustworthy IT services provider in your market and elevate your position from “IT guy” to trusted advisor. 

Panel Of MSP CEOs: How I Built My Money Team And Finally Got Marketing Sh*t DONE

As CEOs of MSPs, getting marketing out the door can be overwhelming, time-consuming,  frustrating, and can lead you to feeling like a blind person shaking a Magic 8 Ball – what to do? What works? Where do I start? How do I get it done?! Even if you do get to the point where you have a solid, strategic marketing plan, getting it actually implemented RARELY happens. Let’s face it – clients happen, employees happen, tech tasks happen, LIFE happens – and the marketing doesn’t get done. In this session designed specifically for the busy CEO, your fellow MSP owners will show you exactly how they assembled a team of people (despite the hiring tribulations of today) that generate $$$. 

Breakout Sessions

Frank M. DeBenedetto


Gap Selling For MSPs: Learn The Secret To Problem Centric Selling And Crush Sales In 2022

  • Do you hate or just plain suck at sales?
  • Do you wish you had a way to kill the awkwardness and discomfort of the typical sales process?
  • Do you wish you could raise your close rate?
  • Get more up-sell and cross-sells?
  • Obliterate objections before they happen?
  • Get the sale even if you’re the most expensive option?
  • Make the process so simple anyone in your MSP could do it (even with no sales experience)?

Frank M. DeBenedetto, founder of audIT, fellow MSP, and longtime Technology Marketing Toolkit member will be sharing these powerful selling secrets in this ‘not to be missed’ breakout.

As an IT provider you’re great at technology and if you follow the right sales process, you will close way more deals. But you’re not closing more deals because you’re following the wrong playbook or worse, don’t even have one at all. As a result, your prospects are so confused by your overly technical presentations they don’t buy.

Do NOT miss this business building, sales and revenue numbers crushing breakout!

You’ll learn how Frank is able to close 15k per month MRR deals (and how you can too). He will show you how to use Gap Selling for MSPs to close more business by making technology clear and super easy for your prospects to understand what you do, see the value and say yes to your MSP

Frank M. DeBenedetto


Ray Green

RJG & Co.

Sitima Fowler


Secrets To Effortlessly Close An MSP Deal At Top Dollar

During this session, Producers Club member and MSP sales expert, Sitima Fowler, will lead an interactive discussion on 3 small changes any MSP can make to their sales process to immediately impact results. These are essential when shifting from a tech-focused MSP to a sales-focused MSP.

All attendees will also receive a 15-page mini-sales playbook that documents the MSP sales process form 1st appointment to the booking of your 2nd appointment. This is the most critical part of the sales process.. get this part WRONG and your close rates will plummet!

Charlie Tomeo


Maximize Profits By Simplifying Your Data Protection Offering

Data protection complexity is out of control for MSPs, and we know the results aren’t acceptable: 41% of backups fail to meet SLAs today. With backups failing and the increasing threat of critical data becoming compromised by hacker or human error, it’s harder than ever to build a reliable AND profitable data protection service.  

To succeed, MSPs need to simplify their strategy with a modern solution, and Axcient can help. Join Axcient’s CRO, Charlie Tomeo, and a MSP peer, Phillip Long, CEO of Business Information Solutions (BIS), to learn how BIS successfully INCREASED their profit margin to over 60% on their backup solutions while exceeding their clients RPO and RTO requirements.

All attendees will be entered into a live drawing for a $200 Amazon gift card!


Travis Brittain

Blackpoint Cyber

Its Great Until Its Not: RMM, Cloud, And Other Security Time Bombs

Today’s MSP tool stack is built for efficiency and scale. It can also offer increased security to your customers, but the lure of the Cloud, centralized RMMs, and other trends can leave your clients susceptible to “the big one”. Join Travis Brittain from Blackpoint Cyber to learn about these often-ignored security time bombs and how you can avoid them.

Derek Underwood

Cambium Networks

How To Satisfy Demand & Accelerate Growth With Cambium Networks

Discover why 88% of surveyed partners achieve an ROI within their first 12-18 months when partnering with Cambium Networks. We equip our partners to provide the best customer service to their clients by tailoring our solutions and programs to meet the needs of MSPs. The only thing faster than multi-gigabit speeds is the speed of business—and you need to be able to keep up with both. With Cambium Networks’ comprehensive portfolio of wireless solutions, you can provide superior service at a competitive cost. Our fixed wireless technologies empower you to rapidly expand your network in a matter of days or weeks. And with centralized cloud management and indoor/outdoor Wi-Fi connectivity, you can blanket your users with service that wows—and a price point that amazes.


Michelle Ragusa-McBain


Together We Elevate - 5 Tips For MSP Success Based On The 2022 Channel Predictions

As every business pivoted in 2020-2021, the MSP industry for SMBs has proven they are extremely resilient and necessary to enable businesses IT, business continuity disaster recovery, and security solutions you provided. SMBs are easily utilizing technology to enable remote workers and adopting necessary security protocols to thwart the spike in cyber-attacks. This session provides 5 tips in your 2022 marketing strategies, content distribution, culture building, technology solutions, and sales outreach to grow your business despite, or because of, the ‘new normal.

Paul Redding

Compliancy Group

Selling Advanced Security through Compliance

Let’s face it – your clients and prospects don’t understand cybersecurity. They can’t spell Zero Trust. Compliance changes the game completely. Laws like HIPAA require implementation of the security solutions you want to sell- but which solutions and how do you package them? Join our VP of Partner Engagement and Cybersecurity, Paul Redding, to learn how to use compliance to elevate your security offering and differentiate your MSP in an increasingly crowded market.

Taylor Thorson


What Billing Misconceptions In Your Business Are REALLY Costing You

ConnectBooster is a payment automation solution that helps the tools that MSPs already use “talk to each other” so an MSP can get paid on time, every time, and with less effort. With intelligent automations and two-way data syncing between your PSA/CRM and accounting tool, ConnectBooster eliminates tedious chores like time-consuming accounting tasks and stressful collections calls, so your MSP can reserve it’s time for customers. Best of all, you’ll be able to say goodbye to aging A/R and hello to effortless cash flow.

Frank Seltzer


200,000+ Reasons Why You MUST Sell VoIP/UCaaS To Your Clients!

Paul Nebb, CEO of Titan Technologies, generates around $200,000 in revenue every year from the communications platforms many other MSPs overlook: VoIP/UCaaS. How does the New Jersey-based IT pro and ConnectMeVoice partner sell and bill that amount of income from his SMB clients? In this session, Paul and channel chief Frank Seltzer will candidly discuss ways to empower your customers with new communications capabilities while driving incremental MRR and higher profits for your MSP.

Jay Ryerse


Don’t Be Left Behind – Learn The 9 Latest Trends In Cybersecurity Impacting MSPs And What You Can Do To Solve Them Today

Cyber-attacks are increasing at an exponential rate, but many MSPs are struggling to keep up and risk losing clients over cyber related issues like insurance, compliance, and finding cyber talent.  Many others are facing challenges like choosing the right tools, packaging and pricing cyber, and the conversation for ‘how to do we get our clients to pay for it?’

In this jam-packed session, Jay Ryerse will share the latest information from top MSPs about how they are approaching cyber, what tools they are selling, how they price security, and even some insider tips on marketing and selling security to the clients who don’t think they need it. He’ll provide the latest marketing assets that top MSPs leverage to have the right conversation and will even provide you with access to cyber playbooks designed to help your team deliver world class cyber solutions.

The entire session will be dedicated to making sure you don’t get left behind in the fastest growing segment of MSP solutions – cybersecurity.

Stephen Spiegel


Create BADASS Raving Fans & Grow Your Business

Word of mouth marketing such as referrals, testimonials and online reviews are very powerful factors in MSP growth.

You know Crewhu is the client feedback and employee recognition platform for MSPs, but did you know that we can help you shout your successes from the mountain tops using testimonials and Google reviews?

Join Stephen Spiegel, Crewhu CEO and ‘Chief Bad-ass’ on Tuesday, April 19, 2022, at 2:15 CT as he shares the processes behind boosting your online reputation.  Whether you use Crewhu or not you are guaranteed to leave with palpable gold nuggets that you can take back to your business immediately to grow in 2022. Specifically, you will learn:

  • 5 facts about online reviews that will blow your mind
  • 3 easy ways to collect more online reviews
  • How to motivate your team to be your advocates
  • The metrics that matter most to boost your reputation
  • 5 tactics that you can implement RIGHT NOW to grow
  • How Crewhu Helps

Greg Edwards


The Anatomy Of A Ransomware Attack

The ransomware business is booming, join us as we explore the latest threat vectors and what you need to do to protect your customers.

Al Alper


Driving HIGH MARGIN SECURITY & COMPLIANCE SALES With The Business Intelligence You Already Have!

In this session, Al Alper, CEO of CyberGuard360, will reveal the secrets that his MSP (Absolute Logic) uses to deliver security and compliance services that generate greater than 80% margins! Al will go over their compliance and security stack, their go-to-market offering and show you exactly how his team implements them to drive high-margin sales on a consistent basis.

This is a must see, how-to session that every MSP and IT Service Provider should attend if they sell, or want to sell security and compliance services.

Zane Conkle


John Tippet


Regaining Control: Connecting and Protecting Clients in Today’s Hybrid Workforce

The cloud is the new corporate network, and securing your clients is harder than ever. Cyber attacks used to target the big guys. Today, that’s not true. MSPs are the front line for tackling this challenge.

Join MSP veteran John Tippett as he moderates a must attend panel session featuring Rob Boles, President, BLOKWORX; Wayne Hunter, CEO, Avtek and Zane Conkle, CEO, Cytracom for a provocative conversation around regaining control of the client environment, network and devices.  


  1.  Securing access for a distributed workforce
  2.  Battling tool sprawl
  3.  Acquiring visibility of every site, user and device

If you’re ready to learn key tips for growing your security business, this is the session you can’t afford to miss. 

Michael DePalma


Positioning The Advancements In Technology To Mitigate Risks And Grow Your Bottom Line

It’s a new dawn in the way organizations conduct business. From digital transformation, the continuing shift to the cloud, and work from anywhere environments, the chances of cyberattacks continue to accelerate. Through the power of the Datto portfolio, learn what new advances in technology are available to you as you solidify your cyber resilience strategy and increase your protection against threats and unplanned downtime.

Eric Townsend

Dell Technologies

Creating Demand In The New Normal: 4 Ways To Transform Your Demand Generation Plans For 2022

In today’s new digital marketplaces, compared to the past, hybrid buyers engage with sellers, in different stages of their buying journey. A lot of time as sellers, are limited in the influence you have with your customers. You can change this immediately by applying the 4 transformational demand generation strategies covered in this session. Your influence will increase and your sales effectiveness will climb. Learn how your competitors are dealing with the new hybrid buyers and what new best practices you can apply to your demand generation efforts. Coming out of this session, you will have a new thinking to engage better with your business customers. If you are a sales professional or if you communicate with customers, this session is for you.

Bruce McCully

Galactic Advisors

The Secret To Closing More MRR That No One Is Talking About

Imagine if you never had to sell again. Now imagine your cheapest most skeptical client asking you, how do we get started? What if your assessment could do all the sales work? All you’d have to do is deliver your exceptional (and secure) solutions. What if I told you it’s all based on one simple formula you could take home and get started right away?  

Have your pencil ready. In this session, I will be going through the secret recipe for closing deals WITHOUT selling a single thing. I will be going through the simple 3 steps you can take to up your close rate by at least double. No catch. No gimmicks. We have the data. This is just a process that works (nearly 90% of the time at this point). 

BONUS: I’ll even share with you the 5 biggest mistakes MSPs are making with their sales process and arm you with a simple checklist that took me years to create so you can avoid them. 

Dave Goldie

Gradient MSP

Great MSPs Are Not Born Great, They Grow Great

Growth is painful, capiche?

Acquiring new customers, and expanding revenue with existing customers, while simultaneously scaling your people, product, processes, etc etc, all sounds like a dish best served cold.

Growth expert, and flockstar, Goldie, is going to make you an offer you can’t refuse:

  • Discover your why and strategically leverage your purpose to fuel growth
  • Overcome your greatest challenge, and maximize your greatest resource – People
  • Eliminate time waste, and invest more of your time resource on what’s really worth it
  • Don’t bleed revenue. Blood is a big expense.

You don’t want to miss this engaging and enlightening session.

J. Colin Petersen

The Secret To Attracting, Training, Retaining, And KEEPING Great Level 1 Help Desk Techs

Are you experiencing some of the same frustrations we all have faced about Level 1 techs?

1. They’re not remotely as competent as they think they are.
2. They want to be promoted to “Net Admin” (whatever they think that title means) within 6 months.
3. Things even a junior level “Googler” should be able to look up seem elusive.
4. You end up having to go back and do the tech’s work over again.
5. They quit within 6 to 18 months.

Maybe you’re lucky if they even stay for 6 weeks. Or maybe you’re one of the rare ones that has been lucky to keep a tech or two for a while, and you aren’t pushing your luck trying to hire another one. Maybe you’re a solo owner/operator and you fear hiring but can’t grow unless you do.

Whatever your situation, hiring techs is a PITA for the average MSP. And while you might think you know why they quit (reference the situations above), I want to tell you that it doesn’t matter what your opinion is of why they quit. What matters is knowing the real reasons why they quit, or why you can’t seem to find good ones in the first place, and what you should do to mitigate that.

In this session, you’ll learn the secrets I’ve employed in my own business to attract, train, and KEEP top Level 1 Help Desk employees who love what they do.

Mike LaPeters


Why Hacking Is One Of The Fastest Growth Industries

You already know that cybersecurity is a thriving, on-fire field that’s in great demand these days. But have you ever thought about what the job market looks like for our shady hacker counterparts? (Spoiler alert: Business is booming.)

In this session, we’ll stop thinking like defenders and put on our hacker hats. We’ll talk about the epic opportunities that today’s threat actors have thanks to a series of fortunate developments from a threat actor’s perspective. We’ll even cover some of the tools that hackers depend on, such as technical manuals and antivirus uninstallers, to do their jobs. You’ll walk away with a better understanding of how threat actors hack—and the realization that we may have more in common with bad actors than you think.

Patrick Sheehan


How MSP’s And Their Customers Can Thrive In The New Workplace

MSP’s are looking for simple, profitable ways to grow monthly recurring revenue. Customers are struggling with an array of communications tools to enable their remote workforce to collaborate efficiently and provide a better experience for their own customers.  Hear key trends and how MSP’s can easily capture new recurring revenues to drive their own business valuation.

Nadir Merchant

IT Glue

How To WOW Your Customers With Automation-First Service Desk

As the IT landscape increases in complexity, ticketing and billing require more tools and more time. Plus, your clients expect more than they have in the past. In a competitive MSP market, wowing your clients is an important part of growing your business. After all, client testimonials are a fantastic lead generation tool, and referrals will always be part of new client acquisition for MSPs.To wow your clients to the point where they can help you bring in new business, you’ll need to deliver an absolutely exceptional end-to-end customer experience, from the service desk to billing to invoices. Maintaining your competitive edge is easier when your service desk is crushing tickets and adding value to your clients. As for billing, we’re getting to a point where error-free billing is table stakes for having happy clients.

Join us for a thought-provoking session on how you can deliver an exceptional, efficient service desk and billing experience.

This session will focus on:

  • How to accurately resolve tickets with all required information within your service desk
  • How to elevate knowledge level across the entire team
  • How to eliminate human error with end-to-end MSP billing cycle automation
  • How to eliminate inaccurate invoices that cost you money, trust, and customers

Jason Manar

ID Agent

The Down And Dirty On Cybersecurity

You’ve seen the news and know that cybersecurity needs to be a top priority for your MSP. But are you truly prepared for the next wave of cyberthreats? You’ll hear from Kaseya CISO and former FBI Special Agent Jason Manar on everything you need to know to keep your business—and your clients’ businesses—secure. Jason will discuss how you can build a security-first culture, how to hire in an increasingly competitive market and how to build an incident response plan as a living document that will truly help your organization in a time of crisis.

Corey O’Donnell


Don’t Be Dull: Strategies For Consultative Selling

A candid and somewhat comedic dialogue about how to effectively communicate value to customers. Every interaction is a sales opportunity, learn to establish yourself as a trusted expert rather than a burden to their business. We’ll lay out some simple, common-sense tactics – with real-world examples – on how to build confidence in your role advising their technology needs. This is a fun, light-hearted session, but nonetheless powerful as a reminder of how we can leverage basic aspects of human nature to acquire, retain, and grow more business opportunities.

Matt Miller


Driving Revenue From Pre-Assessment To Post-Sale: Real Stories From MSPs

Continual customer assessments are a vital part of any MSP’s growth plan. They help you decide which customers you should go after, which to pass on, and they help you put a reasonable price tag on your services. And not having the right data, when you need it, can result in an extended sales cycle, missed revenue opportunities and lost deals. Join Liongard for a discussion about revenue growth across the customer lifecycle, and hear real stories from growing MSPs about using automation to transform their sales process.

Matt Scully


The Opportunity in Email Security

An in-depth look at corporate email usage in 2022 and how email security is no longer a luxury but a necessity. Matt presents on the current steps you need to take to protect your clients’ email environment, keep them compliant and how you can create a healthy revenue stream by doing so.

Josh Pederson


Top Tips for MSPs to Sell Security Services to Customers

As CEOs of MSPs, putting together an annual marketing plan can be overwhelming, time-consuming and frustrating and can lead you to feeling like a blind person shaking a Magic 8 Ball. Even if you do get to the point to where you have a solid, strategic marketing plan, getting it actually implemented RARELY happens. Let’s face it – clients happen, employees happen, tech tasks happen, LIFE happens – and the marketing doesn’t get done. In this session designed specifically for the busy CEO, we will show you the roadmap of what marketing to do in what order and what strategies to focus on. You will leave with an annual marketing plan DONE and, best of all, how to get someone else to do the whole plan FOR YOU!

David Gugick


Ransomware: Doomsday Prepper Guide

Despite even the best security measures, none of us are immune from the menace of ransomware attacks. 2021 saw not only an increase in attacks, but more evolved ransomware variants that threaten data exfiltration and target MSPs.

If you want to be prepared, then you need to have a good protection and response plan in place. This session will cover important topics to help you prepare and respond quickly to a ransomware attack to minimize down-time and exposure.

– Ransomware detection and prevention tools
– Security training
– Backup in your in protection strategy
– Recovery procedures

Tony Cai


Transforming Your MSP: Leveraging Azure To Increase Client Revenue

In this session, you will learn how AVD and W365 can help you transform your business and expand your value proposition for your clients. We’ll share real world examples to show you how Nerdio partners are positioning Azure to double (in some cases quadruple) their MRR per user. You will see what a typical Azure Virtual Desktop proposal looks like and how Nerdio recommends putting it all together to win over your new and existing clients.

David Swenson


Netlogic My365: Your Bridge To The Cloud

What is My365?  

My365 is designed to help organizations like you understand, learn, and achieve maximum productivity in the cloud. Our solution is built on Microsoft 365 – the world’s productivity cloud. My365 utilizes integrated tools such as Office 365, Azure Active Directory, and Intune enabling mobile device management (MDM) to ensure security and a consistent experience across all your devices.

Adam Gray


Why Your Endpoint Strategy is Failing

The unspoken truth is that Endpoint security misses significant malware, adware, riskware, and other problematic themes in your environment. Turning a blind eye to software controls, secure configurations, and a lack of monitoring has led to one of the worst years in history as it relates to cyber security. During the course of this talk, I will outline the risks and issues we are facing, what some strategies are to resolve those and cover market trends that I think are important.

Todd Jones

Password Boss/ AutoElevate

How To Build A Security Stack That Can’t Be Refused

Join the “Toddfather” as he discusses how your security stack must be a balance of great security, great user experience, and ease-of-use for your technicians. Your choices on solutions and strategies should reduce and stabilize your managed environments and should increase technician efficiencies instead of adding to your workload, adding chaos, or creating contention with your clients. We will discuss the basic principles that should guide your decisions when building your security stack and how to translate that into a competitive advantage that will bring profits directly to your bottom line. You will gain valuable information that will get you farther down the road on your security journey. 

Todd Jones a.k.a the “Toddfather” has over 25 years of experience as an MSP. Security was a cornerstone of his MSP practice, and he continues to champion this with AutoElevate & PasswordBoss. 

Nicole Faletra


Building Your MSP Knowledge With Pax8

Your MSP growth journey can be complicated, but it isn’t a road you have to travel alone. With Pax8 Academy, you’ll be able to build your knowledge through downloadable content, e-learning, and instructor-led courses taught by channel experts eager to help you navigate business growth.  Join us for unique opportunities to learn key insights and accelerate your business growth.

Max Pruger

RapidFire Tools

Dan Thomaszewski

RapidFire Tools

How To Add 12K Dollars In New MRR Selling Compliance As A Service

IT professionals are under increasing scrutiny from industry, government and corporate watchdogs. You are being asked to comply with regulatory or statutory standards, meet the IT security terms hidden in business contracts and insurance policies, manage vendor risk, and meet requirements for employee security awareness training or corporate policy attestation, all at the same time. In a perfect world, this effort is more than just a burden, but an opportunity to generate more revenue.  

In this session we’ll cover: 

• The difference between security and compliance, and how to profit from each  
• Current trends in compliance & security assurance 
• The massive business opportunity for MSPs 
• Industry conversion rates for closing compliance opportunities 
• Sample pricing and packaging

Julie Marvelli


VoIP Doesn’t Have To Suck

Making 4X more monthly revenue with VoIP shouldn’t be a dream for MSPs, it’s the reality. Join us to learn how you’re core deliverables can include VoIP with a channel-focused solution.

Luis Giraldo


Killer Tips To Running Your MSP From An Industry OG

Don’t be a product of your clients’ environment. Clients aren’t listening, they have no shared accountabilities, and they sure as $&!# aren’t buying what you’re selling. To make the clients’ environments a product of your MSP, it’ll take some muscle.

Luis Giraldo, ScalePad CXO and Industry OG (Original Gangster) brings a fresh perspective on how to solve the same old problems plaguing the client experience. Learn how to approach running your MSP through the mafia’s perspective, and how ScalePad and Backup Radar can help you design a killer client experience.

David Marosi


Randy Gould

Global Mentoring Solutions

The Struggle To Scale

Cloud marketplaces today are a dime a dozen, and client expectations have risen accordingly. You’ll no longer impress anyone by simply offering as many solutions as possible. Pressure is mounting on IT providers to deliver exceptional services on top of premium products. That’s a tall order when your capacity is already maxed out! Discover how outsourcing with the right partner can help scale your business without sacrificing service delivery.

Bill Moore

Thrive CFO

Acquisition And Exit Strategies Trends MSPs Owners Should Know

Want to grow? Of course, that’s why we’re here! Robin is the master at marketing your MSP business with her best in class marketing. Other ways to grow are acquiring your friends. Some of our clients have added cash flow and have the means to acquire other businesses. We’ll discuss 4 different acquisition types we have experienced:

  • In Market Consolidation
  • New Market Expansion
  • Strategic Acquisition
  • The “Acqui-Hire”

Knowing where your company is headed and understanding the many options you have in acquiring, merging or exiting your business allows you to do it in the most profitable manner. Do you know there are many ways to exit your business? We’ll discuss 7 types of exits:

  • Private Equity Group buyer
  • Strategic Buyer
  • ESOP
  • Other similar sized MSP
  • Management Buy Out
  • Winddown
  • Gifting

It’s an exciting time to own an MSP! Thrive CFO provide strategic, financial and reporting guidance for their clients. We partner with MSP owners to ensure that they are working for their wealth, efficiently and profitably.

Danny Jenkins


Zero Trust For Applications

The Zero Trust framework is based on the principle of “never trust, always verify.” Join us to learn about Zero Trust, how to adopt it for applications, and the technologies you need to take control of your environment in the fight against ransomware.

Drew Schlussel

Wasabi Technologies

3 Reasons To Start Selling Cloud Storage Today

Cloud 2.0 storage is here now. Your prospects and customers are looking for better storage performance, protection, and pricing. With Cloud 2.0 storage you can deliver all that and create a growing revenue stream for your business. In this session you’ll learn what sets Cloud 2.0 storage apart from the hyperscalers, the workloads you can support, and why getting started today will pay dividends for years to come.

Corey Nachreiner


A Fresh Look At Cybersecurity Challenges, Emerging Trends And Threats For MSPs And Businesses in 2022

Cyber threats are everywhere both inside and outside your organization. But far too many MSP’s and businesses do not have mechanisms in place to protect, secure and monitor them. This session will provide a fresh look at what MSP’s should be doing today to maintain profitability and security.


Justin Gilbert


5 Ways To Grow Your MSP In 2022

There are tens of thousands of managed services providers (MSPs) operating today. While they come in all sizes and serve many different verticals, most of them have remarkably similar origin stories.

You’d be hard-pressed to find one that didn’t start as a relatively small operation gaining most of its new clients through word of mouth. And you’d have an even harder time trying to find a large MSP that uses that same growth model today. In other words, most MSP founders realize sooner or later that word of mouth isn’t going to cut it; they’re going to have to pivot to an intentional growth strategy if they want to stay competitive. 

From how to create the perfect bundle to how to maximize your Microsoft investment, this session will provide you with valuable – and actionable – takeaways to grow your MSP. 

  • Improve margins and competitive advantage
  • Focus on layered security 
  • Sell a strategic bundle
  • Simplify your operating environment
  • Leverage your vendor resources

Changing anything about your business is daunting, and it can be tempting to stick with the status quo if it’s been working for you so far. With the right tools, though, strategic growth is absolutely possible for any MSP.


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Robin Robins

There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period.

As a trusted advisor to over 10,000 IT services business owners for over 17 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many “ivory tower” consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, building a “dream team” of colleagues (she doesn’t call them employees) and building a raving-fan, loyal client base.

From marketing to time management, Robin will give you her most powerful secrets to secure FAST and SUBSTANTIAL gains in any IT services business.


Emmitt Smith

Emmitt Smith is a professional football icon and one of the greatest to ever play the game. In his 15 years in the National Football League, Smith amassed many records that still stand today. This includes the all-time leading rusher with 18,355 career rushing yards and the all-time rushing touchdown record holder with 164 TD’s. Smith’s impressive resume also includes three Super Bowl champion rings and being inducted into the Pro Football Hall of Fame as part of the Class of 2010. 

As a first-round pick in the 1990 NFL Draft, Smith was the cornerstone of the Dallas Cowboys offense for 13 seasons. The eight-time Pro Bowler was the first player in NFL history to rush for more than 1,000 yards in 11 consecutive seasons and on October 27, 2002 he surpassed Walter Payton as the NFL’s all-time leading rusher. Smith led the NFL in rushing four times, he was the league MVP in 1993, and MVP of Super Bowl XXVIII. His 175 career touchdowns rank second in NFL history. 

Smith played his final two NFL seasons with the Arizona Cardinals (2003 and 2004) before signing a one-day contract in February 2005, so he could officially retire as a member of the Dallas Cowboys. In September 2005, Smith was inducted to the Cowboys Ring of Honor with former teammates Troy Aikman and Michael Irvin. He was also enshrined in the College Football Hall of Fame in 2006 for his All-American career at the University of Florida. 

Previously serving as a football analyst for ESPN and the NFL Network, Smith also appeared as a guest college football analyst during FOX’s BCS National Championship pre-game coverage. His post-career television success includes winning the third season of ABC’s popular primetime reality show Dancing with the Stars, with his style being deemed “the King of effortless cool”, being featured on NBC’s Who Do You Think You Are, and returning to the ballroom in 2012 for Dancing with the Stars All-Stars. 

Currently, Smith has transitioned to the role of businessman and entrepreneur, and runs several companies spanning real estate, construction and technology. He is also a Certified Commercial Investment Member (CCIM) and REALTOR®. Current businesses include: ESmith Legacy, a premier real estate development and asset management firm; EJ Smith Construction, a Dallas-based commercial and civil construction manager and general contractor; E Smith Capital Partners, specialists in the procurement of commercial real estate equity and debt financing; and PROVA Group, Inc., a digital authentication company. 

Smith can also add author to his long list of accomplishments. Published in 2011, his most recent book, Game On, outlines the principles that helped Smith succeed both on and off the field. Active in charitable outreach both in the Dallas area and on a national level, Smith founded Pat & Emmitt Smith Charities with his wife to provide unique experiences and educational opportunities to underserved youth. Smith currently resides with his wife, Pat, and their five children in Dallas, TX.


John DiJulius

John DiJulius is the world’s leading authority on customer service. He is an international consultant and best-selling author of four books on how to become the organization your customers can’t live without. John works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotels, Cheesecake Factory, Progressive Insurance, Harley Davidson, Chick-fil-A, and many more.

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